How to Track Quiz Revenue¶
Understanding the revenue generated from quizzes on your eCommerce store can provide valuable insights into customer engagement and the effectiveness of your marketing strategies.
The Shopify Revenue Report feature within the Shop Quiz app allows you to track orders tagged by your quiz, offering a clear view of its impact on sales.
This how-to article guides you through the process of setting up your Shopify Revenue Report and accessing vital orders data from the quiz.
Alternatively, you can track quiz revenue with Google Analytics.
Activate Shopify Revenue Report¶
To enable the automated revenue report feature:
- Enable Order Notes: You need to enable Order Notes in your Theme Settings for this feature to work. Follow these instructions to enable them or contact your theme developer.
- Open the Connect tab: Open the Shop Quiz app and navigate to the Connect tab.
- Conect to Shopify Reprots: Scroll down to find the Shopify Revenue Report (Beta) section. Click on the
Connectbutton within the Shopify Revenue Report (Beta) section. - Give consent: The system will ask for your consent to access orders. Once accepted, it will establish a connection between the Shop Quiz app and your Shopify account, allowing the app to start gathering order data tagged by the quiz.
- Publish the changes: Click on the top-right
Publishbutton to updated the quiz preview/live quiz and save the changes.
After the connection is successfully established, you can access the revenue data generated from your quizzes. Go to the Metrics > Analytics section within the Shop Quiz app. Here, you will find the following information:
- Number of Orders: Displays the number of people who placed an order after completing the quiz.
- Total Orders Value: Shows the total value of all orders placed following quiz completion.
- Avg. Order Value: Indicates the average value of orders placed post-quiz.
Warning
Shopify Revenue Tracking and Orders Tagging only works if the customer adds the products to the cart directly from the quiz results page AND if they immediately proceed to the cart after the quiz, and then right away complete the purchase. If they purchase at a later date, this revenue will not be attributed to the quiz anymore.
Make sure your Results Page Checkout settings are correctly set to proceed to cart (not proceed to checkout or link to product). To change your checkout settings, check this guide.
Tracking Revenue with Google Analytics¶
For a more detailed analysis you can track quiz revenue alongside other metrics with Google Analytics.
Show Quiz Answers in the Shopify Orders¶
It’s possible to know exactly which orders in your Shopify Orders tab come from the quiz.
By following these steps, you can effectively monitor the revenue attributed to your quizzes, helping you to measure their success and optimize future campaigns.