Get real results from your product quiz¶
A product quiz is never the goal. It's the means to one: a bigger email list, cheaper ads, a higher average order value, fewer shoppers lost in your catalog. This hub is organized around what you're trying to achieve for your business, not around app features.
Everything here is built on what actually works, measured across tens of millions of quiz responses and hundreds of millions in tracked revenue. Shoppers who finish a quiz consistently outperform the rest of your traffic, and because 1 in 5 of their orders land 30+ days later, a single quiz keeps paying for months. The full breakdown is in the State of Product Recommendation Quizzes report.
How to use this page
Pick where you are, then pick what you want the quiz to do for your business. Most great quizzes do several of these at once, so start with your #1 goal and come back for the rest. Every path stays open: read any section, in any order.
Start where you are¶
🆕 I'm building my first quiz
Get it right before you launch. Plan it, build it, make it recommend the right products, and publish it where shoppers will actually see it.
📈 My quiz is live but underperforming
Diagnose before you tweak. Find out where in the funnel you're losing people (visibility, completion, or conversion), then fix the right thing.
Why your quiz isn't converting · Reduce drop-off · Track the right metrics
What do you want your quiz to do?¶
Most quizzes do several of these at once. Pick the one that matters most right now, then explore the rest.
- Grow my list & cut my ad costs: turn anonymous traffic into known leads and zero-party data that makes every ad dollar work harder.
- Make more money per visitor: bundles, upsells, subscriptions, and funnels that lift average order value and lifetime value.
- Help shoppers find the right product: end choice paralysis and guide every shopper to the product that fits, fast, in their language.
- Learn who my customers are: personality and "type" quizzes that get shared, collect data, and tell you what to build next.
Grow your list and cut your ad costs¶
If you spend on ads but your list is small and cold, this is your path. A quiz is the best zero-party-data collector you have: shoppers tell you their skin type, their goals, their budget, and you can act on it.
- Collect the data that's actually worth money: ask only the questions whose answers change a recommendation, a segment, or a message.
- Turn answers into segments with customer tags: so a preference like "dry skin" becomes a segment you can act on automatically.
- Lower your ad costs with quiz data: build lookalikes from your best quiz takers, retarget by answer, and feed lead-gen ads into the quiz.
- Capture more emails without killing completion: when to ask, how to ask, and getting consent right (GDPR/CCPA) without scaring people off.
- Send leads straight to your email/SMS platform: Klaviyo, and any other CRM, with answers attached so flows can segment automatically.
- Turn quiz leads into customers: the follow-up that catches shoppers who don't buy the same day, and 1 in 5 quiz orders land 30+ days later.
Background reading on the data behind the ads
The plays above run on zero-party data. To go deeper on what it is and why it beats third-party data:
Where to go next: once you're capturing leads, convert them into revenue →
Make more money per visitor¶
Same traffic, more revenue. A quiz lets you recommend more than one thing, and within the same store quiz orders run 11-15% larger than non-quiz orders, strongest where the quiz builds a set or routine.
- Build a sales funnel that converts on autopilot: the ad → quiz → email → sale path that compounds over time.
- Recommend bundles, kits & routines: sell the full solution, not a single SKU, so each completion is worth more.
- Convert quiz leads into repeat customers: keep them coming back with a retention strategy.
- Why the best-selling quizzes have zero customization: the do's and don'ts that actually move revenue (hint: it's content, not design).
How much revenue could a quiz add to your store?
Don't guess, model it. The Quiz ROI Calculator uses real benchmark data to project the extra revenue and ROI for your numbers (no email required).
Where to go next: more revenue starts with more shoppers finding the right product →
Help shoppers find the right product¶
When shoppers can't choose, they leave. A quiz turns a confusing catalog into a guided consultation that routes every visitor to the product that fits.
- Ask the right questions, and the right number of them: the best quizzes ask 5-8 questions; more than that and completion collapses.
- Recommend the right products: set up the logic that maps answers to products so shoppers never get a bad match.
- Route a big catalog with a funnel quiz: split shoppers into sub-catalogs (e.g. skincare / makeup / supplements) from a single quiz.
- Get more people to take the quiz: visibility and placement, the highest-ROI fix most stores skip.
- Sell across languages and markets: make every shopper feel the quiz was built for them.
Where to go next: a great recommendation experience is also your best data-collection engine →
Learn who your customers are¶
Personality and "type" quizzes ("What's your skin type?", "Find your scent profile") are engagement magnets: they get shared, and every answer is a declared preference you can use.
- Turn answers into segments with customer tags: the "type" result becomes a segment that powers personalized email and on-site experiences.
- Plan a personality / "type" quiz: define your outcomes, write questions that tell them apart, and decide what each result maps to.
- A complete guide to personality-type quizzes: what to ask and how to design the result.
- Feed insights back into your business: the patterns in your answers tell you which products to stock, bundle, or build next.
Where to go next: use what you learn to grow your list and target ads →
By industry¶
The principles are universal, but the best questions and recommendations differ by vertical. Browse quiz templates by industry to start from a proven structure:
Beauty & Skincare · Supplements & Wellness · Fashion & Apparel · Food & Specialty · Gifting · B2B & Compatibility
Running a subscription business? Recurring revenue is covered in Recommend bundles, kits & routines.
Tools & research from RevenueHunt¶
Free, data-backed resources to plan smarter and benchmark your quiz against the rest of the industry:
- Quiz ROI Calculator: project the extra revenue and ROI a quiz could add to your store, based on real benchmarks. No email required.
- State of Product Recommendation Quizzes: the industry benchmark report covering conversion by category, AOV uplift, and completion rates from 45M+ quiz responses.
- The complete ecommerce quiz guide: everything about ecommerce quizzes in one place, including strategy, examples, and setup.
- Quiz & ecommerce glossary: plain-English definitions for every term you'll meet, including zero-party data, AOV, and completion rate.
- Zero-party & first-party data: what it is, why it matters more every year, and 12 clever ways to collect it. See also the first-party data playbook.
- Customer retention guide: turn one-time quiz buyers into repeat customers and grow lifetime value.
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