How to Send Leads to Webhooks¶
A webhook sends the full quiz data to any endpoint you choose: the answers, the recommended products and the customer's contact details.
This article explains how to link your quiz to a custom webhook, so another system can act on each response as it arrives.
Before you start
You need:
- A quiz in the RevenueHunt app to send the data from.
- A webhook URL to receive the data. To test the feature, generate a temporary endpoint with a service such as Webhook.site.
Link quiz to webhooks¶
-
Prepare your quiz. Add every question you want, then open the Quiz settings.
-
Open the Webhooks integration. Scroll to the Integrations section and click
Webhooks. -
Add a webhook. Click
+ Add Webhook. You can use a service like Webhook.site to generate a temporary endpoint if you want to test the feature.
-
Enter the webhook URL. Paste the generated URL into the field, and give the webhook a name such as
Skin Care Test Quiz.
-
Configure the webhook. Toggle the options to choose which quiz data to send. You can also add HTTP headers as key-value pairs.
-
Save your changes. Click
Save. -
Send a test webhook. Click
Send Testto trigger a sample payload, and check that your webhook receives it.
-
Verify delivery. Open your endpoint, such as Webhook.site, and confirm a POST request arrived. Check the JSON payload for the right quiz and customer data.
-
(Optional) Add more webhooks. Click
+ Add Webhookagain for each extra URL, and repeat these steps.
To initiate the integration:
- Open the
Connecttab of your quiz. - Scroll to
Webhooksand clickConnectto open the input field. - Paste your webhook URL into the new line. It saves automatically.
- Click the
...menu next to the webhook entry and selectTest webhook. -
Read the message the test returns. What it says depends on how your webhook is configured.
-
If the test fails, work through the checks below.
- Check
Metrics -> Responsesfor at least one response. If there are none, generate one by clickingPreview. - Check that the webhook URL is correct and active.
- Check
-
Configuring HTTP headers (optional): add HTTP headers when the receiving system expects them, or when you need them for security.
- Click
+add new headeronce the connection test has passed. - Enter your HTTP headers. They are sent with the quiz data in the POST request.
- Click
-
Activating your webhook: use the toggle next to the webhook entry. The same toggle deactivates it later.
From then on, the quiz sends all its data to your webhook URL in a POST request, headers included.
To add another webhook, click +add new webhook, paste the new URL, then test and activate it the same way.
To initiate the integration:
- Open the
Connecttab of your quiz. - Scroll to
Webhooksand clickConnectto open the input field. - Paste your webhook URL into the new line. It saves automatically.
- Click the
...menu next to the webhook entry and selectTest webhook. -
Read the message the test returns. What it says depends on how your webhook is configured.
-
If the test fails, work through the checks below.
- Check
Metrics -> Responsesfor at least one response. If there are none, generate one by clickingPreview. - Check that the webhook URL is correct and active.
- Check
-
Configuring HTTP headers (optional): add HTTP headers when the receiving system expects them, or when you need them for security.
- Click
+add new headeronce the connection test has passed. - Enter your HTTP headers. They are sent with the quiz data in the POST request.
- Click
-
Activating your webhook: use the toggle next to the webhook entry. The same toggle deactivates it later.
From then on, the quiz sends all its data to your webhook URL in a POST request, headers included.
To add another webhook, click +add new webhook, paste the new URL, then test and activate it the same way.
To initiate the integration:
- Open the
Connecttab of your quiz. - Scroll to
Webhooksand clickConnectto open the input field. - Paste your webhook URL into the new line. It saves automatically.
- Click the
...menu next to the webhook entry and selectTest webhook. -
Read the message the test returns. What it says depends on how your webhook is configured.
-
If the test fails, work through the checks below.
- Check
Metrics -> Responsesfor at least one response. If there are none, generate one by clickingPreview. - Check that the webhook URL is correct and active.
- Check
-
Configuring HTTP headers (optional): add HTTP headers when the receiving system expects them, or when you need them for security.
- Click
+add new headeronce the connection test has passed. - Enter your HTTP headers. They are sent with the quiz data in the POST request.
- Click
-
Activating your webhook: use the toggle next to the webhook entry. The same toggle deactivates it later.
From then on, the quiz sends all its data to your webhook URL in a POST request, headers included.
To add another webhook, click +add new webhook, paste the new URL, then test and activate it the same way.
To initiate the integration:
- Open the
Connecttab of your quiz. - Scroll to
Webhooksand clickConnectto open the input field. - Paste your webhook URL into the new line. It saves automatically.
- Click the
...menu next to the webhook entry and selectTest webhook. -
Read the message the test returns. What it says depends on how your webhook is configured.
-
If the test fails, work through the checks below.
- Check
Metrics -> Responsesfor at least one response. If there are none, generate one by clickingPreview. - Check that the webhook URL is correct and active.
- Check
-
Configuring HTTP headers (optional): add HTTP headers when the receiving system expects them, or when you need them for security.
- Click
+add new headeronce the connection test has passed. - Enter your HTTP headers. They are sent with the quiz data in the POST request.
- Click
-
Activating your webhook: use the toggle next to the webhook entry. The same toggle deactivates it later.
From then on, the quiz sends all its data to your webhook URL in a POST request, headers included.
To add another webhook, click +add new webhook, paste the new URL, then test and activate it the same way.
To initiate the integration:
- Open the
Connecttab of your quiz. - Scroll to
Webhooksand clickConnectto open the input field. - Paste your webhook URL into the new line. It saves automatically.
- Click the
...menu next to the webhook entry and selectTest webhook. -
Read the message the test returns. What it says depends on how your webhook is configured.
-
If the test fails, work through the checks below.
- Check
Metrics -> Responsesfor at least one response. If there are none, generate one by clickingPreview. - Check that the webhook URL is correct and active.
- Check
-
Configuring HTTP headers (optional): add HTTP headers when the receiving system expects them, or when you need them for security.
- Click
+add new headeronce the connection test has passed. - Enter your HTTP headers. They are sent with the quiz data in the POST request.
- Click
-
Activating your webhook: use the toggle next to the webhook entry. The same toggle deactivates it later.
From then on, the quiz sends all its data to your webhook URL in a POST request, headers included.
To add another webhook, click +add new webhook, paste the new URL, then test and activate it the same way.
What data is sent to the webhook?¶
A webhook receives all of the quiz data:
- The customer's name, email address and phone number.
- Details of recommended products.
- Quiz questions and their respective answers.
- Tags, quiz permalink, and the permalink to individual quiz responses.
While setting up the webhook, toggle the available options to choose which data to send.
The data is sent as a JSON payload in a POST request, so another system can read it directly.
Capture URL parameters in webhooks
Want to include UTM parameters or other URL data in your webhook? Use custom JavaScript to set synthetic answers:
const urlParams = new URLSearchParams(window.location.search);
actions.setAnswers({
'hidden-utm-source': urlParams.get('utm_source') || '',
'hidden-full-url': window.location.href
});
answersByBlock in your webhook payload.
Variant details and custom HTML are optional
The variants array below is sent only when Include product variants is on. Custom HTML result content needs Include custom HTML. Both settings live in Quiz settings > General, and both are off by default, because large payloads may not be accepted.
Sample JSON payload for a skincare quiz
{
"responseId": "uB38Vp",
"resultRef": "r-08450c04",
"quizId": "3yS9Ky",
"quizName": "Skincare Quiz (Basic)",
"firstName": "Alex",
"fullName": "Alex",
"email": "alexa@revenuehunt.com",
"answersByBlock": {
"qbi-6c4248f5": {
"type": "first_name",
"value": "Alex",
"choicesRefs": []
},
"qbc-dd744cf3": {
"type": "multiple_choice",
"value": "30's",
"choicesRefs": [
"qbcc-6671ad61"
]
},
"qbc-485600ce": {
"type": "picture_choice",
"value": "Not too oily and not too dry",
"choicesRefs": [
"qbcc-d6eca8f5"
]
},
"qbc-e8cf3180": {
"type": "multiple_choice",
"value": "Tight, flaky and dry skin, Fine lines and wrinkles and Hyperpigmentation and discoloration",
"choicesRefs": [
"qbcc-4b757ee6",
"qbcc-f8ee8050",
"qbcc-c9063062"
]
},
"qbc-329aaeff": {
"type": "multiple_choice",
"value": "Citrus Oils",
"choicesRefs": [
"qbcc-21ece637"
]
},
"qbi-29f016cf": {
"type": "email",
"value": "alexa@revenuehunt.com",
"choicesRefs": []
},
"qbc-cb601cf6": {
"type": "multiple_choice",
"value": "I want to receive exclusive promos, custom skin and skincare tips and and more.",
"choicesRefs": [
"qbcc-102a66fc"
]
}
},
"tags": [],
"recommendationsBySlot": {
"rsbss-bfeeade4": [
{
"id": "gid://shopify/Product/9207072948530",
"title": "Organix Facial Moisturizer",
"handle": "organix-facial-moisturizer",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355413492018",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/age-moisturizer_1024x1024_2x_40012e11-78a7-408e-a10d-a839b05adcae.jpg?v=1713172689",
"altText": null
},
"price": {
"amount": 30,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/age-moisturizer_1024x1024_2x_40012e11-78a7-408e-a10d-a839b05adcae.jpg?v=1713172689",
"altText": null
},
"price": {
"amount": 30,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9207079534898",
"title": "Vitamin C Serum",
"handle": "vitamin-c-serum",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355422863666",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/Screenshot2024-04-15112220.png?v=1713172967",
"altText": null
},
"price": {
"amount": 42,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [
{
"key": "description",
"value": "This is a description",
"namespace": "custom"
}
],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/Screenshot2024-04-15112220.png?v=1713172967",
"altText": null
},
"price": {
"amount": 42,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9207069933874",
"title": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"handle": "the-ordinary-buffet-copper-peptides-1",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355410510130",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/oily-serum_1024x1024_2x_d2d2cf84-cb98-4a86-b14c-9982d2b244a7.jpg?v=1713172560",
"altText": null
},
"price": {
"amount": 36,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/oily-serum_1024x1024_2x_d2d2cf84-cb98-4a86-b14c-9982d2b244a7.jpg?v=1713172560",
"altText": null
},
"price": {
"amount": 36,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9083881423154",
"title": "Aloe Soothing Toner",
"handle": "aloe-soothing-moist-toner",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/47940967334194",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-green-lg_1024x1024_2x_ac1c442d-01b1-46aa-85d8-5bd28cb8434b.jpg?v=1709729891",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Green"
},
{
"id": "gid://shopify/ProductVariant/47940967366962",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-red-lg_1024x1024_2x_9c6061c1-7214-42e4-8dc7-bbb3a2f4ef4e.jpg?v=1709729901",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Red"
},
{
"id": "gid://shopify/ProductVariant/47940967399730",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-blue-lg_1024x1024_2x_18d2fc63-3f85-4660-bd56-8725ae651a77.jpg?v=1709729914",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Blue"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-blue-lg_1024x1024_2x_b5666a02-7579-445c-aec3-6edd0eb0e909.jpg?v=1709729938",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
}
}
]
},
"variableScores": {
"score": 0
},
"createdAt": "2025-07-10 14:22:34 UTC",
"resultSections": [
{
"ref": "rs-f8409d3d",
"blocks": [
{
"ref": "rsbh-9829ca60",
"type": "heading",
"content": "<p>Your results are in!</p>"
},
{
"ref": "rsbt-ee9d95f5",
"type": "text",
"content": "<p>Please write a brief introductory text to explain why these recommended products are the perfect match for them.</p>"
},
{
"ref": "rsbs-023d3ae5",
"type": "products",
"slots": [
{
"ref": "rsbss-bfeeade4",
"items": [
{
"id": "gid://shopify/Product/9207072948530",
"title": "Organix Facial Moisturizer",
"handle": "organix-facial-moisturizer",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355413492018",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/age-moisturizer_1024x1024_2x_40012e11-78a7-408e-a10d-a839b05adcae.jpg?v=1713172689",
"altText": null
},
"price": {
"amount": 30,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/age-moisturizer_1024x1024_2x_40012e11-78a7-408e-a10d-a839b05adcae.jpg?v=1713172689",
"altText": null
},
"price": {
"amount": 30,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9207079534898",
"title": "Vitamin C Serum",
"handle": "vitamin-c-serum",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355422863666",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/Screenshot2024-04-15112220.png?v=1713172967",
"altText": null
},
"price": {
"amount": 42,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [
{
"key": "description",
"value": "This is a description",
"namespace": "custom"
}
],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/Screenshot2024-04-15112220.png?v=1713172967",
"altText": null
},
"price": {
"amount": 42,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9207069933874",
"title": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"handle": "the-ordinary-buffet-copper-peptides-1",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355410510130",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/oily-serum_1024x1024_2x_d2d2cf84-cb98-4a86-b14c-9982d2b244a7.jpg?v=1713172560",
"altText": null
},
"price": {
"amount": 36,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/oily-serum_1024x1024_2x_d2d2cf84-cb98-4a86-b14c-9982d2b244a7.jpg?v=1713172560",
"altText": null
},
"price": {
"amount": 36,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9083881423154",
"title": "Aloe Soothing Toner",
"handle": "aloe-soothing-moist-toner",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/47940967334194",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-green-lg_1024x1024_2x_ac1c442d-01b1-46aa-85d8-5bd28cb8434b.jpg?v=1709729891",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Green"
},
{
"id": "gid://shopify/ProductVariant/47940967366962",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-red-lg_1024x1024_2x_9c6061c1-7214-42e4-8dc7-bbb3a2f4ef4e.jpg?v=1709729901",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Red"
},
{
"id": "gid://shopify/ProductVariant/47940967399730",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-blue-lg_1024x1024_2x_18d2fc63-3f85-4660-bd56-8725ae651a77.jpg?v=1709729914",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Blue"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-blue-lg_1024x1024_2x_b5666a02-7579-445c-aec3-6edd0eb0e909.jpg?v=1709729938",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
}
}
]
}
]
}
]
}
],
"resultContentByBlock": {
"rsbh-9829ca60": {
"type": "heading",
"content": "<p>Your results are in!</p>"
},
"rsbt-ee9d95f5": {
"type": "text",
"content": "<p>Please write a brief introductory text to explain why these recommended products are the perfect match for them.</p>"
},
"rsbs-023d3ae5": {
"type": "products",
"slots": {
"rsbss-bfeeade4": {
"items": [
{
"id": "gid://shopify/Product/9207072948530",
"title": "Organix Facial Moisturizer",
"handle": "organix-facial-moisturizer",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355413492018",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/age-moisturizer_1024x1024_2x_40012e11-78a7-408e-a10d-a839b05adcae.jpg?v=1713172689",
"altText": null
},
"price": {
"amount": 30,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/age-moisturizer_1024x1024_2x_40012e11-78a7-408e-a10d-a839b05adcae.jpg?v=1713172689",
"altText": null
},
"price": {
"amount": 30,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9207079534898",
"title": "Vitamin C Serum",
"handle": "vitamin-c-serum",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355422863666",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/Screenshot2024-04-15112220.png?v=1713172967",
"altText": null
},
"price": {
"amount": 42,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [
{
"key": "description",
"value": "This is a description",
"namespace": "custom"
}
],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/Screenshot2024-04-15112220.png?v=1713172967",
"altText": null
},
"price": {
"amount": 42,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9207069933874",
"title": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"handle": "the-ordinary-buffet-copper-peptides-1",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/48355410510130",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/oily-serum_1024x1024_2x_d2d2cf84-cb98-4a86-b14c-9982d2b244a7.jpg?v=1713172560",
"altText": null
},
"price": {
"amount": 36,
"currencyCode": "USD"
},
"title": "Default Title"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/oily-serum_1024x1024_2x_d2d2cf84-cb98-4a86-b14c-9982d2b244a7.jpg?v=1713172560",
"altText": null
},
"price": {
"amount": 36,
"currencyCode": "USD"
}
},
{
"id": "gid://shopify/Product/9083881423154",
"title": "Aloe Soothing Toner",
"handle": "aloe-soothing-moist-toner",
"vendor": "skincarequizstore",
"variants": [
{
"id": "gid://shopify/ProductVariant/47940967334194",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-green-lg_1024x1024_2x_ac1c442d-01b1-46aa-85d8-5bd28cb8434b.jpg?v=1709729891",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Green"
},
{
"id": "gid://shopify/ProductVariant/47940967366962",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-red-lg_1024x1024_2x_9c6061c1-7214-42e4-8dc7-bbb3a2f4ef4e.jpg?v=1709729901",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Red"
},
{
"id": "gid://shopify/ProductVariant/47940967399730",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-blue-lg_1024x1024_2x_18d2fc63-3f85-4660-bd56-8725ae651a77.jpg?v=1709729914",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
},
"title": "Blue"
}
],
"dynamicMetafields": [],
"type": "products",
"image": {
"url": "https://cdn.shopify.com/s/files/1/0856/7652/3826/files/aloe-blue-lg_1024x1024_2x_b5666a02-7579-445c-aec3-6edd0eb0e909.jpg?v=1709729938",
"altText": null
},
"price": {
"amount": 24,
"currencyCode": "USD"
}
}
]
}
}
}
}
}
A webhook receives all of the quiz data:
- The customer's name, email address and phone number.
- Details of recommended products.
- Quiz questions and their respective answers.
- Tags, quiz permalink, and the permalink to individual quiz responses.
The data is sent as a JSON payload in a POST request, so another system can read it directly.
Sample JSON payload for a skincare quiz
{
"quiz_name": "Skincare Quiz (Basic Routine)",
"quiz_id": "dbqHqN",
"response_id": "NLTqvGqg",
"first_name": "Paulina",
"full_name": "Paulina",
"email": "paulina@revenuehunt.fake",
"emails": [
"paulina@revenuehunt.fake"
],
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"score": 2.102760090909091,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"position": 0,
"sku": "RHSK-016",
"id": 4095078301780,
"variant_id": 30099568885844
},
{
"name": "Organix Facial Moisturizer",
"score": 2.1020920909090908,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"position": 1,
"sku": "RHSK-012",
"id": 4095721668692,
"variant_id": 30104418451540
},
{
"name": "All Natural Face Cleanser",
"score": 2.101927090909091,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"position": 2,
"sku": "RHSK-001",
"id": 4095717834836,
"variant_id": 30104403476564
},
{
"name": "Fresh Rose Deep Hydration Toner",
"score": 1.1010830909090907,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"position": 3,
"sku": "RHSK-006",
"id": 4095053168724,
"variant_id": 30099364773972
}
],
"blocks": [
{
"id": "Q2wTvD",
"type": "HeadingBlock",
"position": 0,
"content": "{{slide:ZMiXjj}}, here's what your skin wants!"
},
{
"id": "Qm0T1V",
"type": "ContentBlock",
"position": 1,
"content": "Applying your skin care products in the proper order ensures that your skin receives the full benefits of each product.↵↵Enter this coupon code at checkout to get a 10% discount:↵**QUIZ123**↵↵"
},
{
"id": "Qp7T9x",
"type": "SlotsBlock",
"position": 2,
"slots": [
{
"id": "NXGuwK",
"title": "Step 1: Cleanser",
"position": 0,
"products": [
{
"name": "All Natural Face Cleanser",
"id": 4095717834836,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"sku": "RHSK-001",
"variant_id": 30104403476564,
"position": 0,
"score": 2.101927090909091
}
]
},
{
"id": "RV6u0R",
"title": "Step 2: Toner",
"position": 1,
"products": [
{
"name": "Fresh Rose Deep Hydration Toner",
"id": 4095053168724,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"sku": "RHSK-006",
"variant_id": 30099364773972,
"position": 0,
"score": 1.1010830909090907
}
]
},
{
"id": "K6MuvR",
"title": "Step 3: Serum",
"position": 2,
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"id": 4095078301780,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"sku": "RHSK-016",
"variant_id": 30099568885844,
"position": 0,
"score": 2.102760090909091
}
]
},
{
"id": "9OJulN",
"title": "Step 4: Moisturizer",
"position": 3,
"products": [
{
"name": "Organix Facial Moisturizer",
"id": 4095721668692,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"sku": "RHSK-012",
"variant_id": 30104418451540,
"position": 0,
"score": 2.1020920909090908
}
]
}
]
}
],
"answers": [
{
"question_title": "Leave us your email to receive an exclusive 10% discount on your next purchase:",
"question_id": "KGQi5e",
"values": [
"paulina@revenuehunt.fake"
]
},
{
"question_title": "Is your skin sensitive to any of the following ingredients?",
"question_id": "yYqiz5",
"choice_label": "Witch Hazel"
},
{
"question_title": "Which of the following best describes the climate in which you live?",
"question_id": "pa2i8L",
"choice_label": "Desert or High Altitude"
},
{
"question_title": "What is your main skin concern?",
"question_id": "ydDimb",
"choice_label": "Fine lines and wrinkles"
},
{
"question_title": "How does your skin feel on an average day?",
"question_id": "K72iWW",
"choice_label": "Dry and tight all over"
},
{
"question_title": "Pleased to meet you {{slide:ZMiXjj}}, what is your age?",
"question_id": "p5Vi02",
"choice_label": "40's"
},
{
"question_title": "Before we get started... what's your name?",
"question_id": "ZMiXjj",
"values": [
"Paulina"
]
}
],
"tags": [
"sensitive_witch_hazel",
"desert_area",
"fine_lines",
"dry_skin",
"40s"
],
"permalink": "https://skincarequiz.myshopify.com/#results-dbqHqN-NLTqvGqg",
"permalink_hash": "#results-dbqHqN-NLTqvGqg",
"created_at": "2022-07-15T13:18:30Z"
}
A webhook receives all of the quiz data:
- The customer's name, email address and phone number.
- Details of recommended products.
- Quiz questions and their respective answers.
- Tags, quiz permalink, and the permalink to individual quiz responses.
The data is sent as a JSON payload in a POST request, so another system can read it directly.
Sample JSON payload for a skincare quiz
{
"quiz_name": "Skincare Quiz (Basic Routine)",
"quiz_id": "dbqHqN",
"response_id": "NLTqvGqg",
"first_name": "Paulina",
"full_name": "Paulina",
"email": "paulina@revenuehunt.fake",
"emails": [
"paulina@revenuehunt.fake"
],
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"score": 2.102760090909091,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"position": 0,
"sku": "RHSK-016",
"id": 4095078301780,
"variant_id": 30099568885844
},
{
"name": "Organix Facial Moisturizer",
"score": 2.1020920909090908,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"position": 1,
"sku": "RHSK-012",
"id": 4095721668692,
"variant_id": 30104418451540
},
{
"name": "All Natural Face Cleanser",
"score": 2.101927090909091,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"position": 2,
"sku": "RHSK-001",
"id": 4095717834836,
"variant_id": 30104403476564
},
{
"name": "Fresh Rose Deep Hydration Toner",
"score": 1.1010830909090907,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"position": 3,
"sku": "RHSK-006",
"id": 4095053168724,
"variant_id": 30099364773972
}
],
"blocks": [
{
"id": "Q2wTvD",
"type": "HeadingBlock",
"position": 0,
"content": "{{slide:ZMiXjj}}, here's what your skin wants!"
},
{
"id": "Qm0T1V",
"type": "ContentBlock",
"position": 1,
"content": "Applying your skin care products in the proper order ensures that your skin receives the full benefits of each product.↵↵Enter this coupon code at checkout to get a 10% discount:↵**QUIZ123**↵↵"
},
{
"id": "Qp7T9x",
"type": "SlotsBlock",
"position": 2,
"slots": [
{
"id": "NXGuwK",
"title": "Step 1: Cleanser",
"position": 0,
"products": [
{
"name": "All Natural Face Cleanser",
"id": 4095717834836,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"sku": "RHSK-001",
"variant_id": 30104403476564,
"position": 0,
"score": 2.101927090909091
}
]
},
{
"id": "RV6u0R",
"title": "Step 2: Toner",
"position": 1,
"products": [
{
"name": "Fresh Rose Deep Hydration Toner",
"id": 4095053168724,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"sku": "RHSK-006",
"variant_id": 30099364773972,
"position": 0,
"score": 1.1010830909090907
}
]
},
{
"id": "K6MuvR",
"title": "Step 3: Serum",
"position": 2,
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"id": 4095078301780,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"sku": "RHSK-016",
"variant_id": 30099568885844,
"position": 0,
"score": 2.102760090909091
}
]
},
{
"id": "9OJulN",
"title": "Step 4: Moisturizer",
"position": 3,
"products": [
{
"name": "Organix Facial Moisturizer",
"id": 4095721668692,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"sku": "RHSK-012",
"variant_id": 30104418451540,
"position": 0,
"score": 2.1020920909090908
}
]
}
]
}
],
"answers": [
{
"question_title": "Leave us your email to receive an exclusive 10% discount on your next purchase:",
"question_id": "KGQi5e",
"values": [
"paulina@revenuehunt.fake"
]
},
{
"question_title": "Is your skin sensitive to any of the following ingredients?",
"question_id": "yYqiz5",
"choice_label": "Witch Hazel"
},
{
"question_title": "Which of the following best describes the climate in which you live?",
"question_id": "pa2i8L",
"choice_label": "Desert or High Altitude"
},
{
"question_title": "What is your main skin concern?",
"question_id": "ydDimb",
"choice_label": "Fine lines and wrinkles"
},
{
"question_title": "How does your skin feel on an average day?",
"question_id": "K72iWW",
"choice_label": "Dry and tight all over"
},
{
"question_title": "Pleased to meet you {{slide:ZMiXjj}}, what is your age?",
"question_id": "p5Vi02",
"choice_label": "40's"
},
{
"question_title": "Before we get started... what's your name?",
"question_id": "ZMiXjj",
"values": [
"Paulina"
]
}
],
"tags": [
"sensitive_witch_hazel",
"desert_area",
"fine_lines",
"dry_skin",
"40s"
],
"permalink": "https://skincarequiz.myshopify.com/#results-dbqHqN-NLTqvGqg",
"permalink_hash": "#results-dbqHqN-NLTqvGqg",
"created_at": "2022-07-15T13:18:30Z"
}
A webhook receives all of the quiz data:
- The customer's name, email address and phone number.
- Details of recommended products.
- Quiz questions and their respective answers.
- Tags, quiz permalink, and the permalink to individual quiz responses.
The data is sent as a JSON payload in a POST request, so another system can read it directly.
Sample JSON payload for a skincare quiz
{
"quiz_name": "Skincare Quiz (Basic Routine)",
"quiz_id": "dbqHqN",
"response_id": "NLTqvGqg",
"first_name": "Paulina",
"full_name": "Paulina",
"email": "paulina@revenuehunt.fake",
"emails": [
"paulina@revenuehunt.fake"
],
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"score": 2.102760090909091,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"position": 0,
"sku": "RHSK-016",
"id": 4095078301780,
"variant_id": 30099568885844
},
{
"name": "Organix Facial Moisturizer",
"score": 2.1020920909090908,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"position": 1,
"sku": "RHSK-012",
"id": 4095721668692,
"variant_id": 30104418451540
},
{
"name": "All Natural Face Cleanser",
"score": 2.101927090909091,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"position": 2,
"sku": "RHSK-001",
"id": 4095717834836,
"variant_id": 30104403476564
},
{
"name": "Fresh Rose Deep Hydration Toner",
"score": 1.1010830909090907,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"position": 3,
"sku": "RHSK-006",
"id": 4095053168724,
"variant_id": 30099364773972
}
],
"blocks": [
{
"id": "Q2wTvD",
"type": "HeadingBlock",
"position": 0,
"content": "{{slide:ZMiXjj}}, here's what your skin wants!"
},
{
"id": "Qm0T1V",
"type": "ContentBlock",
"position": 1,
"content": "Applying your skin care products in the proper order ensures that your skin receives the full benefits of each product.↵↵Enter this coupon code at checkout to get a 10% discount:↵**QUIZ123**↵↵"
},
{
"id": "Qp7T9x",
"type": "SlotsBlock",
"position": 2,
"slots": [
{
"id": "NXGuwK",
"title": "Step 1: Cleanser",
"position": 0,
"products": [
{
"name": "All Natural Face Cleanser",
"id": 4095717834836,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"sku": "RHSK-001",
"variant_id": 30104403476564,
"position": 0,
"score": 2.101927090909091
}
]
},
{
"id": "RV6u0R",
"title": "Step 2: Toner",
"position": 1,
"products": [
{
"name": "Fresh Rose Deep Hydration Toner",
"id": 4095053168724,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"sku": "RHSK-006",
"variant_id": 30099364773972,
"position": 0,
"score": 1.1010830909090907
}
]
},
{
"id": "K6MuvR",
"title": "Step 3: Serum",
"position": 2,
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"id": 4095078301780,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"sku": "RHSK-016",
"variant_id": 30099568885844,
"position": 0,
"score": 2.102760090909091
}
]
},
{
"id": "9OJulN",
"title": "Step 4: Moisturizer",
"position": 3,
"products": [
{
"name": "Organix Facial Moisturizer",
"id": 4095721668692,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"sku": "RHSK-012",
"variant_id": 30104418451540,
"position": 0,
"score": 2.1020920909090908
}
]
}
]
}
],
"answers": [
{
"question_title": "Leave us your email to receive an exclusive 10% discount on your next purchase:",
"question_id": "KGQi5e",
"values": [
"paulina@revenuehunt.fake"
]
},
{
"question_title": "Is your skin sensitive to any of the following ingredients?",
"question_id": "yYqiz5",
"choice_label": "Witch Hazel"
},
{
"question_title": "Which of the following best describes the climate in which you live?",
"question_id": "pa2i8L",
"choice_label": "Desert or High Altitude"
},
{
"question_title": "What is your main skin concern?",
"question_id": "ydDimb",
"choice_label": "Fine lines and wrinkles"
},
{
"question_title": "How does your skin feel on an average day?",
"question_id": "K72iWW",
"choice_label": "Dry and tight all over"
},
{
"question_title": "Pleased to meet you {{slide:ZMiXjj}}, what is your age?",
"question_id": "p5Vi02",
"choice_label": "40's"
},
{
"question_title": "Before we get started... what's your name?",
"question_id": "ZMiXjj",
"values": [
"Paulina"
]
}
],
"tags": [
"sensitive_witch_hazel",
"desert_area",
"fine_lines",
"dry_skin",
"40s"
],
"permalink": "https://skincarequiz.myshopify.com/#results-dbqHqN-NLTqvGqg",
"permalink_hash": "#results-dbqHqN-NLTqvGqg",
"created_at": "2022-07-15T13:18:30Z"
}
A webhook receives all of the quiz data:
- The customer's name, email address and phone number.
- Details of recommended products.
- Quiz questions and their respective answers.
- Tags, quiz permalink, and the permalink to individual quiz responses.
The data is sent as a JSON payload in a POST request, so another system can read it directly.
Sample JSON payload for a skincare quiz
{
"quiz_name": "Skincare Quiz (Basic Routine)",
"quiz_id": "dbqHqN",
"response_id": "NLTqvGqg",
"first_name": "Paulina",
"full_name": "Paulina",
"email": "paulina@revenuehunt.fake",
"emails": [
"paulina@revenuehunt.fake"
],
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"score": 2.102760090909091,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"position": 0,
"sku": "RHSK-016",
"id": 4095078301780,
"variant_id": 30099568885844
},
{
"name": "Organix Facial Moisturizer",
"score": 2.1020920909090908,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"position": 1,
"sku": "RHSK-012",
"id": 4095721668692,
"variant_id": 30104418451540
},
{
"name": "All Natural Face Cleanser",
"score": 2.101927090909091,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"position": 2,
"sku": "RHSK-001",
"id": 4095717834836,
"variant_id": 30104403476564
},
{
"name": "Fresh Rose Deep Hydration Toner",
"score": 1.1010830909090907,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"position": 3,
"sku": "RHSK-006",
"id": 4095053168724,
"variant_id": 30099364773972
}
],
"blocks": [
{
"id": "Q2wTvD",
"type": "HeadingBlock",
"position": 0,
"content": "{{slide:ZMiXjj}}, here's what your skin wants!"
},
{
"id": "Qm0T1V",
"type": "ContentBlock",
"position": 1,
"content": "Applying your skin care products in the proper order ensures that your skin receives the full benefits of each product.↵↵Enter this coupon code at checkout to get a 10% discount:↵**QUIZ123**↵↵"
},
{
"id": "Qp7T9x",
"type": "SlotsBlock",
"position": 2,
"slots": [
{
"id": "NXGuwK",
"title": "Step 1: Cleanser",
"position": 0,
"products": [
{
"name": "All Natural Face Cleanser",
"id": 4095717834836,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"sku": "RHSK-001",
"variant_id": 30104403476564,
"position": 0,
"score": 2.101927090909091
}
]
},
{
"id": "RV6u0R",
"title": "Step 2: Toner",
"position": 1,
"products": [
{
"name": "Fresh Rose Deep Hydration Toner",
"id": 4095053168724,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"sku": "RHSK-006",
"variant_id": 30099364773972,
"position": 0,
"score": 1.1010830909090907
}
]
},
{
"id": "K6MuvR",
"title": "Step 3: Serum",
"position": 2,
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"id": 4095078301780,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"sku": "RHSK-016",
"variant_id": 30099568885844,
"position": 0,
"score": 2.102760090909091
}
]
},
{
"id": "9OJulN",
"title": "Step 4: Moisturizer",
"position": 3,
"products": [
{
"name": "Organix Facial Moisturizer",
"id": 4095721668692,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"sku": "RHSK-012",
"variant_id": 30104418451540,
"position": 0,
"score": 2.1020920909090908
}
]
}
]
}
],
"answers": [
{
"question_title": "Leave us your email to receive an exclusive 10% discount on your next purchase:",
"question_id": "KGQi5e",
"values": [
"paulina@revenuehunt.fake"
]
},
{
"question_title": "Is your skin sensitive to any of the following ingredients?",
"question_id": "yYqiz5",
"choice_label": "Witch Hazel"
},
{
"question_title": "Which of the following best describes the climate in which you live?",
"question_id": "pa2i8L",
"choice_label": "Desert or High Altitude"
},
{
"question_title": "What is your main skin concern?",
"question_id": "ydDimb",
"choice_label": "Fine lines and wrinkles"
},
{
"question_title": "How does your skin feel on an average day?",
"question_id": "K72iWW",
"choice_label": "Dry and tight all over"
},
{
"question_title": "Pleased to meet you {{slide:ZMiXjj}}, what is your age?",
"question_id": "p5Vi02",
"choice_label": "40's"
},
{
"question_title": "Before we get started... what's your name?",
"question_id": "ZMiXjj",
"values": [
"Paulina"
]
}
],
"tags": [
"sensitive_witch_hazel",
"desert_area",
"fine_lines",
"dry_skin",
"40s"
],
"permalink": "https://skincarequiz.myshopify.com/#results-dbqHqN-NLTqvGqg",
"permalink_hash": "#results-dbqHqN-NLTqvGqg",
"created_at": "2022-07-15T13:18:30Z"
}
A webhook receives all of the quiz data:
- The customer's name, email address and phone number.
- Details of recommended products.
- Quiz questions and their respective answers.
- Tags, quiz permalink, and the permalink to individual quiz responses.
The data is sent as a JSON payload in a POST request, so another system can read it directly.
Sample JSON payload for a skincare quiz
{
"quiz_name": "Skincare Quiz (Basic Routine)",
"quiz_id": "dbqHqN",
"response_id": "NLTqvGqg",
"first_name": "Paulina",
"full_name": "Paulina",
"email": "paulina@revenuehunt.fake",
"emails": [
"paulina@revenuehunt.fake"
],
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"score": 2.102760090909091,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"position": 0,
"sku": "RHSK-016",
"id": 4095078301780,
"variant_id": 30099568885844
},
{
"name": "Organix Facial Moisturizer",
"score": 2.1020920909090908,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"position": 1,
"sku": "RHSK-012",
"id": 4095721668692,
"variant_id": 30104418451540
},
{
"name": "All Natural Face Cleanser",
"score": 2.101927090909091,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"position": 2,
"sku": "RHSK-001",
"id": 4095717834836,
"variant_id": 30104403476564
},
{
"name": "Fresh Rose Deep Hydration Toner",
"score": 1.1010830909090907,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"position": 3,
"sku": "RHSK-006",
"id": 4095053168724,
"variant_id": 30099364773972
}
],
"blocks": [
{
"id": "Q2wTvD",
"type": "HeadingBlock",
"position": 0,
"content": "{{slide:ZMiXjj}}, here's what your skin wants!"
},
{
"id": "Qm0T1V",
"type": "ContentBlock",
"position": 1,
"content": "Applying your skin care products in the proper order ensures that your skin receives the full benefits of each product.↵↵Enter this coupon code at checkout to get a 10% discount:↵**QUIZ123**↵↵"
},
{
"id": "Qp7T9x",
"type": "SlotsBlock",
"position": 2,
"slots": [
{
"id": "NXGuwK",
"title": "Step 1: Cleanser",
"position": 0,
"products": [
{
"name": "All Natural Face Cleanser",
"id": 4095717834836,
"url": "https://skincarequiz.myshopify.com/products/all-natural-face-cleanser",
"price": "32.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/cleanser.jpg?v=1568621187",
"sku": "RHSK-001",
"variant_id": 30104403476564,
"position": 0,
"score": 2.101927090909091
}
]
},
{
"id": "RV6u0R",
"title": "Step 2: Toner",
"position": 1,
"products": [
{
"name": "Fresh Rose Deep Hydration Toner",
"id": 4095053168724,
"url": "https://skincarequiz.myshopify.com/products/fresh-rose-deep-hydration-toner",
"price": "48.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/fresh-rose-hydration.jpg?v=1568581379",
"sku": "RHSK-006",
"variant_id": 30099364773972,
"position": 0,
"score": 1.1010830909090907
}
]
},
{
"id": "K6MuvR",
"title": "Step 3: Serum",
"position": 2,
"products": [
{
"name": "The Ordinary \"Buffet\" + Copper Peptides 1%",
"id": 4095078301780,
"url": "https://skincarequiz.myshopify.com/products/the-ordinary-buffet-copper-peptides-1",
"price": "27.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/oily-serum.jpg?v=1568583098",
"sku": "RHSK-016",
"variant_id": 30099568885844,
"position": 0,
"score": 2.102760090909091
}
]
},
{
"id": "9OJulN",
"title": "Step 4: Moisturizer",
"position": 3,
"products": [
{
"name": "Organix Facial Moisturizer",
"id": 4095721668692,
"url": "https://skincarequiz.myshopify.com/products/organix-facial-moisturizer",
"price": "36.0",
"image_url": "https://cdn.shopify.com/s/files/1/0273/8113/7492/products/age-moisturizer.jpg?v=1568621334",
"sku": "RHSK-012",
"variant_id": 30104418451540,
"position": 0,
"score": 2.1020920909090908
}
]
}
]
}
],
"answers": [
{
"question_title": "Leave us your email to receive an exclusive 10% discount on your next purchase:",
"question_id": "KGQi5e",
"values": [
"paulina@revenuehunt.fake"
]
},
{
"question_title": "Is your skin sensitive to any of the following ingredients?",
"question_id": "yYqiz5",
"choice_label": "Witch Hazel"
},
{
"question_title": "Which of the following best describes the climate in which you live?",
"question_id": "pa2i8L",
"choice_label": "Desert or High Altitude"
},
{
"question_title": "What is your main skin concern?",
"question_id": "ydDimb",
"choice_label": "Fine lines and wrinkles"
},
{
"question_title": "How does your skin feel on an average day?",
"question_id": "K72iWW",
"choice_label": "Dry and tight all over"
},
{
"question_title": "Pleased to meet you {{slide:ZMiXjj}}, what is your age?",
"question_id": "p5Vi02",
"choice_label": "40's"
},
{
"question_title": "Before we get started... what's your name?",
"question_id": "ZMiXjj",
"values": [
"Paulina"
]
}
],
"tags": [
"sensitive_witch_hazel",
"desert_area",
"fine_lines",
"dry_skin",
"40s"
],
"permalink": "https://skincarequiz.myshopify.com/#results-dbqHqN-NLTqvGqg",
"permalink_hash": "#results-dbqHqN-NLTqvGqg",
"created_at": "2022-07-15T13:18:30Z"
}
Troubleshooting broken JSON responses in webhooks¶
If a webhook response holds broken or invalid JSON, work through the steps below.
What you see: the response is badly formatted, with incomplete or misaligned JSON objects in your logs. An unexpected content type or header configuration usually causes it.
-
Check the
Content-Typeheader on the payload. Log the headers to see what is actually sent. An unexpected content type makes the receiver read the payload wrongly. -
Compare that header with the one your endpoint expects. If they differ, set it yourself in the webhook configuration.
-
Set the
Content-Typeheader explicitly, toapplication/jsonin most cases. - Disconnect the webhook, then reconnect it and run the test again. Check that it comes back active.
- Validate the payload with a tool such as JSONLint. Paste it in to confirm it is well-formed JSON.
- Click the top-right
Savebutton. Your changes are not applied until you do. - Take the quiz all the way through with valid test data, such as an email address and a phone number. Confirm the webhook receives the corrected payload.
If a webhook response holds broken or invalid JSON, work through the steps below.
What you see: the response is badly formatted, with incomplete or misaligned JSON objects in your logs. An unexpected content type or header configuration usually causes it.
-
Check the
Content-Typeheader on the payload. Log the headers to see what is actually sent. An unexpected content type makes the receiver read the payload wrongly. -
Compare that header with the one your endpoint expects. If they differ, set it yourself in the webhook configuration.
-
Set the
Content-Typeheader explicitly, toapplication/jsonin most cases. - Disconnect the webhook, then reconnect it and run the test again. Check that it comes back active.
- Validate the payload with a tool such as JSONLint. Paste it in to confirm it is well-formed JSON.
- Click the top-right
Publishbutton. Your changes are not applied until you do. - Take the quiz all the way through with valid test data, such as an email address and a phone number. Confirm the webhook receives the corrected payload.
If a webhook response holds broken or invalid JSON, work through the steps below.
What you see: the response is badly formatted, with incomplete or misaligned JSON objects in your logs. An unexpected content type or header configuration usually causes it.
-
Check the
Content-Typeheader on the payload. Log the headers to see what is actually sent. An unexpected content type makes the receiver read the payload wrongly. -
Compare that header with the one your endpoint expects. If they differ, set it yourself in the webhook configuration.
-
Set the
Content-Typeheader explicitly, toapplication/jsonin most cases. - Disconnect the webhook, then reconnect it and run the test again. Check that it comes back active.
- Validate the payload with a tool such as JSONLint. Paste it in to confirm it is well-formed JSON.
- Click the top-right
Publishbutton. Your changes are not applied until you do. - Take the quiz all the way through with valid test data, such as an email address and a phone number. Confirm the webhook receives the corrected payload.
If a webhook response holds broken or invalid JSON, work through the steps below.
What you see: the response is badly formatted, with incomplete or misaligned JSON objects in your logs. An unexpected content type or header configuration usually causes it.
-
Check the
Content-Typeheader on the payload. Log the headers to see what is actually sent. An unexpected content type makes the receiver read the payload wrongly. -
Compare that header with the one your endpoint expects. If they differ, set it yourself in the webhook configuration.
-
Set the
Content-Typeheader explicitly, toapplication/jsonin most cases. - Disconnect the webhook, then reconnect it and run the test again. Check that it comes back active.
- Validate the payload with a tool such as JSONLint. Paste it in to confirm it is well-formed JSON.
- Click the top-right
Publishbutton. Your changes are not applied until you do. - Take the quiz all the way through with valid test data, such as an email address and a phone number. Confirm the webhook receives the corrected payload.
If a webhook response holds broken or invalid JSON, work through the steps below.
What you see: the response is badly formatted, with incomplete or misaligned JSON objects in your logs. An unexpected content type or header configuration usually causes it.
-
Check the
Content-Typeheader on the payload. Log the headers to see what is actually sent. An unexpected content type makes the receiver read the payload wrongly. -
Compare that header with the one your endpoint expects. If they differ, set it yourself in the webhook configuration.
-
Set the
Content-Typeheader explicitly, toapplication/jsonin most cases. - Disconnect the webhook, then reconnect it and run the test again. Check that it comes back active.
- Validate the payload with a tool such as JSONLint. Paste it in to confirm it is well-formed JSON.
- Click the top-right
Publishbutton. Your changes are not applied until you do. - Take the quiz all the way through with valid test data, such as an email address and a phone number. Confirm the webhook receives the corrected payload.
If a webhook response holds broken or invalid JSON, work through the steps below.
What you see: the response is badly formatted, with incomplete or misaligned JSON objects in your logs. An unexpected content type or header configuration usually causes it.
-
Check the
Content-Typeheader on the payload. Log the headers to see what is actually sent. An unexpected content type makes the receiver read the payload wrongly. -
Compare that header with the one your endpoint expects. If they differ, set it yourself in the webhook configuration.
-
Set the
Content-Typeheader explicitly, toapplication/jsonin most cases. - Disconnect the webhook, then reconnect it and run the test again. Check that it comes back active.
- Validate the payload with a tool such as JSONLint. Paste it in to confirm it is well-formed JSON.
- Click the top-right
Publishbutton. Your changes are not applied until you do. - Take the quiz all the way through with valid test data, such as an email address and a phone number. Confirm the webhook receives the corrected payload.
This article explains how to send your quiz data to a webhook.