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How to Use Conditional Logic in Product Recommendation Quiz

Conditional Logic is the tab holding jump logic and skip logic. Display logic is not part of it: you set that on the results page itself.

All three decide what a customer sees, from what they answered.

conditional logic
├── jump logic    sends the customer to   a question, a results page, or an external URL
└── skip logic    skips                   a question

display logic     shows or hides          part of the results page

Show or hide content

IF-THEN rules put custom text in front of the right customer. Inside the quiz that is Jump Logic or Skip Logic, and on the results page it is Display Logic.

How to show or hide content based on quiz answers

Jump logic

Jump Logic sends each customer down a different path, from the answer they gave.

Use Jump Logic to:

  • Send the customer to a different follow-up question, from their answer.
  • Branch the quiz.
  • Send the customer to a different results page.
  • Send the customer to an external URL.

How to use jump logic

Skip logic

Skip Logic changes which questions come next, so a customer only answers the ones that apply to them.

Use Skip Logic to:

  • Skip questions the customer's earlier answers have made irrelevant.
  • Show different follow-up questions after a multiple-choice question that allows several selections. A customer who picks two skin concerns then answers only the questions for those two.

How to use skip logic

Display logic

Display Logic shows or hides individual elements on the results page.

Use Display logic to:

  • Show or hide content from the customer's answers.
  • Show or hide content from the score of a variable, for a scoring quiz or a personality-type quiz.
  • Show or hide content from the variable with the highest score, for a personality-type quiz.

Use Display Logic to:

  • Show or hide content on the Results Page, from the customer's answers.

Use Display Logic to:

  • Show or hide content on the Results Page, from the customer's answers.

Use Display Logic to:

  • Show or hide content on the Results Page, from the customer's answers.

Use Display Logic to:

  • Show or hide content on the Results Page, from the customer's answers.

Use Display Logic to:

  • Show or hide content on the Results Page, from the customer's answers.

How to use display logic

This article explains the kinds of conditional logic a quiz can use, and points to the guide for each one.