How to Send Leads to Zapier

Zapier connects to thousands of apps, including most CRMs and mailing lists. Send your quiz leads to Zapier, and Zapier passes them on to any service it supports.

This article explains how to connect your quiz to Zapier, what data is sent, and how to build a sample Zap.

ShopifyShopify (Legacy)WooCommerceMagentoBigCommerceStandalone

The 💎 Built for Shopify version of the RevenueHunt app integrates directly with Zapier.

What connecting the quiz to Zapier gives you

• Send quiz data to an app the RevenueHunt app does not integrate with directly.
• Send quiz leads to Google Sheets.
• Send follow-up emails directly from Zapier.

What connecting the quiz to Zapier gives you

• Send quiz data to an app the RevenueHunt app does not integrate with directly.
• Send follow-up emails directly from Zapier.

Before you start

You need:

• An active Zapier account.
• Access to the quiz you want to connect.
• Access to your CRM or mailing list.

What connecting the quiz to Zapier gives you

• Send quiz data to an app the RevenueHunt app does not integrate with directly.
• Send follow-up emails directly from Zapier.

Before you start

You need:

• An active Zapier account.
• Access to the quiz you want to connect.
• Access to your CRM or mailing list.

What connecting the quiz to Zapier gives you

• Send quiz data to an app the RevenueHunt app does not integrate with directly.
• Send follow-up emails directly from Zapier.

Before you start

You need:

• An active Zapier account.
• Access to the quiz you want to connect.
• Access to your CRM or mailing list.

What connecting the quiz to Zapier gives you

• Send quiz data to an app the RevenueHunt app does not integrate with directly.
• Send follow-up emails directly from Zapier.

Before you start

You need:

• An active Zapier account.
• Access to the quiz you want to connect.
• Access to your CRM or mailing list.

What connecting the quiz to Zapier gives you

• Send quiz data to an app the RevenueHunt app does not integrate with directly.
• Send follow-up emails directly from Zapier.

Before you start

You need:

• An active Zapier account.
• Access to the quiz you want to connect.
• Access to your CRM or mailing list.

Link quiz to Zapier

ShopifyShopify (Legacy)WooCommerceMagentoBigCommerceStandalone

1. Prepare your quiz: add a Name, Phone Number or Email question, so you can identify each lead.

   • To do this, use the +Add Question or +Add Block options in the Questions section of the Quiz builder.
   • Click Save when you have added them.

2. Connecting to Zapier: From the dashboard, navigate to quiz settings.

   • Go to the Integrations section and find Zapier Integration.
   • Click Connect to open the Zapier login page.
   • Log in with your credentials.

3. Find your RevenueHunt API key: the authentication page asks for it.

   

   • Go back to the app and click Copy Zapier API Key. Copy the key to your clipboard.

   

4. Paste the API key: paste it into the authentication page and select Yes, Continue to Revenue Hunt 2.0.0. Zapier returns you to the integrations page, now connected.

5. Test the connection: Preview the quiz and complete it with sample answers, including an email address. Close the quiz once you reach the results page.

6. Create a New Zap: Log in to Zapier and click + Create Zap to create a new Zap.

   • Select RevenueHunt 2.0.0 as App.
   • Select New Response as the trigger event.
   • Select RevenueHunt 2.0.0 as Account.
   • Click Continue.
   • Choose the quiz to receive responses from, for example Skincare Quiz.

   

7. Test the trigger: check that the data arrives correctly:

   • Zapier will retrieve the latest quiz responses.
   • Verify that all relevant information (response ID, quiz ID, answers) is populated correctly.

   

   What data is sent to Zapier?

   Check What data is sent to Zapier? to see what data is sent to Zapier from your RevenueHunt quiz.

8. Decide what happens to the quiz leads: with the integration working, choose what Zapier does with the data. It offers many integrations, including:

   • Sending responses to a Google Sheet.
   • Filtering responses based on specific conditions.
   • Sending emails through Zapier's own email integration.

   Tip

   Explore various options available in Zapier to utilize the quiz data effectively.

   

   When you have finished, Publish the Zap.

9. To see the active Zaps connected to your quiz:

   • Navigate to the app's Integrations page.
   • Find the Zapier section.
   • Here, you will find a list of all active Zaps associated with the quiz.

   

To connect the quiz to your CRM through Zapier:

1. Go to your quiz and click on the Connect tab.

2. Scroll down to Zapier and copy your Zapier API Key. The next steps need it.

3. In the Connect tab, click the Zapier Connect button.

4. On the prompt, select Accept Invite & Build a Zap to proceed to Zapier's website.
5. Once redirected to Zapier, click on Make a Zap.
6. In Zapier, search for RevenueHunt and select version 1.1.1.
7. Follow the on-screen instructions to build your Zap. You choose the triggers and actions that suit what you want done with the quiz data.

OR

Set up the connection via Zapier:

1. Add Connection Go to Zapier > Apps and click + Add Connection.
2. Select RevenueHunt from the app list.
3. Copy API Key Copy your API Key from the Quiz Builder > Connect > Zapier tab: And paste it in the window that pops up: Confirm with Yes, Continue to RevenueHunt.
4. New connection added: a New Connection Added banner appears. Use the connection to set up your email flow.

To connect the quiz to your CRM through Zapier:

1. Go to your quiz and click on the Connect tab.

2. Scroll down to Zapier and copy your Zapier API Key. The next steps need it.

3. In the Connect tab, click the Zapier Connect button.

4. On the prompt, select Accept Invite & Build a Zap to proceed to Zapier's website.
5. Once redirected to Zapier, click on Make a Zap.
6. In Zapier, search for RevenueHunt and select version 1.1.1.
7. Follow the on-screen instructions to build your Zap. You choose the triggers and actions that suit what you want done with the quiz data.

OR

Set up the connection via Zapier:

1. Add Connection Go to Zapier > Apps and click + Add Connection.
2. Select RevenueHunt from the app list.
3. Copy API Key Copy your API Key from the Quiz Builder > Connect > Zapier tab: And paste it in the window that pops up: Confirm with Yes, Continue to RevenueHunt.
4. New connection added: a New Connection Added banner appears. Use the connection to set up your email flow.

To connect the quiz to your CRM through Zapier:

1. Go to your quiz and click on the Connect tab.

2. Scroll down to Zapier and copy your Zapier API Key. The next steps need it.

3. In the Connect tab, click the Zapier Connect button.

4. On the prompt, select Accept Invite & Build a Zap to proceed to Zapier's website.
5. Once redirected to Zapier, click on Make a Zap.
6. In Zapier, search for RevenueHunt and select version 1.1.1.
7. Follow the on-screen instructions to build your Zap. You choose the triggers and actions that suit what you want done with the quiz data.

OR

Set up the connection via Zapier:

1. Add Connection Go to Zapier > Apps and click + Add Connection.
2. Select RevenueHunt from the app list.
3. Copy API Key Copy your API Key from the Quiz Builder > Connect > Zapier tab: And paste it in the window that pops up: Confirm with Yes, Continue to RevenueHunt.
4. New connection added: a New Connection Added banner appears. Use the connection to set up your email flow.

To connect the quiz to your CRM through Zapier:

1. Go to your quiz and click on the Connect tab.

2. Scroll down to Zapier and copy your Zapier API Key. The next steps need it.

3. In the Connect tab, click the Zapier Connect button.

4. On the prompt, select Accept Invite & Build a Zap to proceed to Zapier's website.
5. Once redirected to Zapier, click on Make a Zap.
6. In Zapier, search for RevenueHunt and select version 1.1.1.
7. Follow the on-screen instructions to build your Zap. You choose the triggers and actions that suit what you want done with the quiz data.

OR

Set up the connection via Zapier:

1. Add Connection Go to Zapier > Apps and click + Add Connection.
2. Select RevenueHunt from the app list.
3. Copy API Key Copy your API Key from the Quiz Builder > Connect > Zapier tab: And paste it in the window that pops up: Confirm with Yes, Continue to RevenueHunt.
4. New connection added: a New Connection Added banner appears. Use the connection to set up your email flow.

To connect the quiz to your CRM through Zapier:

1. Go to your quiz and click on the Connect tab.

2. Scroll down to Zapier and copy your Zapier API Key. The next steps need it.

3. In the Connect tab, click the Zapier Connect button.

4. On the prompt, select Accept Invite & Build a Zap to proceed to Zapier's website.
5. Once redirected to Zapier, click on Make a Zap.
6. In Zapier, search for RevenueHunt and select version 1.1.1.
7. Follow the on-screen instructions to build your Zap. You choose the triggers and actions that suit what you want done with the quiz data.

OR

Set up the connection via Zapier:

1. Add Connection Go to Zapier > Apps and click + Add Connection.
2. Select RevenueHunt from the app list.
3. Copy API Key Copy your API Key from the Quiz Builder > Connect > Zapier tab: And paste it in the window that pops up: Confirm with Yes, Continue to RevenueHunt.
4. New connection added: a New Connection Added banner appears. Use the connection to set up your email flow.

Alternative ways to send quiz leads to Zapier

ShopifyShopify (Legacy)WooCommerceMagentoBigCommerceStandalone

To control exactly which data reaches Zapier, use one of these methods instead.

• Using Webhooks: connect your quiz to Webhooks, as described in How to Send Leads to Webhooks. Then, in Webhooks, forward the data you want to Zapier.
• Uploading a CSV file: export your quiz responses as a CSV file and upload it to Zapier.

To control exactly which data reaches Zapier, use one of these methods instead.

• Using Webhooks: connect your quiz to Webhooks, as described in How to Send Leads to Webhooks. Then, in Webhooks, forward the data you want to Zapier.
• Uploading a CSV file: export your quiz responses as a CSV file and upload it to Zapier.

To control exactly which data reaches Zapier, use one of these methods instead.

• Using Webhooks: connect your quiz to Webhooks, as described in How to Send Leads to Webhooks. Then, in Webhooks, forward the data you want to Zapier.
• Uploading a CSV file: export your quiz responses as a CSV file and upload it to Zapier.

To control exactly which data reaches Zapier, use one of these methods instead.

• Using Webhooks: connect your quiz to Webhooks, as described in How to Send Leads to Webhooks. Then, in Webhooks, forward the data you want to Zapier.
• Uploading a CSV file: export your quiz responses as a CSV file and upload it to Zapier.

To control exactly which data reaches Zapier, use one of these methods instead.

• Using Webhooks: connect your quiz to Webhooks, as described in How to Send Leads to Webhooks. Then, in Webhooks, forward the data you want to Zapier.
• Uploading a CSV file: export your quiz responses as a CSV file and upload it to Zapier.

To control exactly which data reaches Zapier, use one of these methods instead.

• Using Webhooks: connect your quiz to Webhooks, as described in How to Send Leads to Webhooks. Then, in Webhooks, forward the data you want to Zapier.
• Uploading a CSV file: export your quiz responses as a CSV file and upload it to Zapier.

What data is sent to Zapier?

ShopifyShopify (Legacy)WooCommerceMagentoBigCommerceStandalone

Once you have linked your quiz to Zapier, your Zap receives the full response after every quiz completion.

Zapier receives a JSON object, the same payload the Webhooks integration sends. Each trigger contains:

Field	Value
responseId	Unique ID of the response.
quizId	Short ID of the quiz.
quizName	The name of the quiz.
createdAt	ISO8601 timestamp of the response.
marketId	The market or locale ID.
firstName, lastName, fullName	The customer's name.
email	The customer's email address.
phone	The customer's phone number.
answersByBlock	Nested object keyed by block reference, each with the answer value and question type.
tags	Array of all tags assigned.
variableScores	All variables and their final scores.
highestVariableRef	Reference of the top-scoring variable.
resultRef	Reference of the results page shown.
recommendationsBySlot	The recommended items, organized by slot reference.
resultSections	The results page sections that were visible to the customer.
resultContentByBlock	The full content (text, images and slots) of each result block.

Inside recommendationsBySlot

Each recommended item carries: id, handle, title, description, price, image, onlineStoreUrl and vendor.

Map your Zap to block references

Answers are keyed by the block reference, such as qbc-123, not by the question title. You can therefore rename a question without breaking your Zap. Each reference sits under the Advanced tab of its block in the Quiz builder.

Example User Data

"responseId": "DFaJbO",
"quizId": "jGzry2",
"quizName": "Skincare Quiz",
"firstName": "Loretta",
"email": "loretta@revenuehunt.com",
"createdAt": "2025-10-14T06:38:21Z",
"tags": ["30s", "dry_skin"]

Example Answer Structure

Each question block in the quiz is represented in the answersByBlock object, including the question type, value, and choices selected.

"answersByBlock": {
"qbi-6c4248f5": {
    "type": "first_name",
    "value": "Loretta"
},
"qbc-e8cf3180": {
    "type": "multiple_choice",
    "value": [
    "Fine lines and wrinkles",
    "Hyperpigmentation and discoloration",
    "Enlarged pores"
    ]
}
}

Example Tags

Tags are automatically generated based on quiz logic or answers:

"tags": ["30s", "dry_skin"]

You can use them to segment leads or filter automations in Zapier.

Product Recommendations

If your quiz includes product recommendation logic, these are sent in the recommendationsBySlot field, grouped by result sections or slots:

"recommendationsBySlot": {
"rsbs-520511f2": [
    "gid://shopify/Product/9634315436325",
    "gid://shopify/Product/9634314584357"
]
}

Results page Content

The quiz’s results page content is included in two sections:

resultSections → Organized view of all result blocks (headings, text, products, etc.)

resultContentByBlock→ Flattened key-value pairs for each block reference

Example:

"recommendationsBySlot": {
"rsbs-520511f2": [
    "gid://shopify/Product/9634315436325",
    "gid://shopify/Product/9634314584357"
]
}

During setup you can check what Zapier receives:

• The customer's email address.
• Recommended products.
• Responses to quiz questions.

After configuring the triggers, you can test the connection in Zapier's Test trigger section to ensure the correct data is being captured.

What the Payload Contains

The legacy payload is flat, and property names are not prefixed with the quiz ID. That makes it easy to reuse a Zap across quizzes that share the same structure.

Field	Value
email	The customer's email address, or several joined by commas if the quiz collects more than one.
name	The customer's full name.
phone	The customer's phone number.
legal	Any legal or consent text the customer accepted.
quiz_id	The quiz Hash ID, for example LVPS1n.
quiz_name	The name of the quiz.
response_id	Unique hash ID of this response.
permalink	URL of the customer's results page.
permalink_hash	The unique hash part of that URL.
created_at	ISO8601 timestamp of the response.
result_page_name	Name of the results page, for quizzes with multiple results.
[SLIDE_TITLE]	One property per question, keyed by the slide title. For example What is your skin type?: Oily.
[TAG_NAME]	One property per tag assigned, with a value of true. For example Skin Type: Oily: true.
tags	Comma-separated list of all tags assigned.
products	Comma-separated list of all recommended product titles.
product_[INDEX]_[FIELD]	The recommended products, one property per field.
slot_[SLOT_NAME]_product_[INDEX]_[FIELD]	The same products grouped by slot, when your results page uses them.

Product [FIELD] values

name, url, price, image_url and sku. The slot-based properties carry name, url, price and image_url.

Renaming a question breaks your Zap

Answer keys are built from the slide titles. Editing a question title in the Quiz Builder changes the key sent to Zapier, so you have to re-map that field in your Zap.

During setup you can check what Zapier receives:

• The customer's email address.
• Recommended products.
• Responses to quiz questions.

After configuring the triggers, you can test the connection in Zapier's Test trigger section to ensure the correct data is being captured.

What the Payload Contains

The legacy payload is flat, and property names are not prefixed with the quiz ID. That makes it easy to reuse a Zap across quizzes that share the same structure.

Field	Value
email	The customer's email address, or several joined by commas if the quiz collects more than one.
name	The customer's full name.
phone	The customer's phone number.
legal	Any legal or consent text the customer accepted.
quiz_id	The quiz Hash ID, for example LVPS1n.
quiz_name	The name of the quiz.
response_id	Unique hash ID of this response.
permalink	URL of the customer's results page.
permalink_hash	The unique hash part of that URL.
created_at	ISO8601 timestamp of the response.
result_page_name	Name of the results page, for quizzes with multiple results.
[SLIDE_TITLE]	One property per question, keyed by the slide title. For example What is your skin type?: Oily.
[TAG_NAME]	One property per tag assigned, with a value of true. For example Skin Type: Oily: true.
tags	Comma-separated list of all tags assigned.
products	Comma-separated list of all recommended product titles.
product_[INDEX]_[FIELD]	The recommended products, one property per field.
slot_[SLOT_NAME]_product_[INDEX]_[FIELD]	The same products grouped by slot, when your results page uses them.

Product [FIELD] values

name, url, price, image_url and sku. The slot-based properties carry name, url, price and image_url.

Renaming a question breaks your Zap

Answer keys are built from the slide titles. Editing a question title in the Quiz Builder changes the key sent to Zapier, so you have to re-map that field in your Zap.

During setup you can check what Zapier receives:

• The customer's email address.
• Recommended products.
• Responses to quiz questions.

After configuring the triggers, you can test the connection in Zapier's Test trigger section to ensure the correct data is being captured.

What the Payload Contains

The legacy payload is flat, and property names are not prefixed with the quiz ID. That makes it easy to reuse a Zap across quizzes that share the same structure.

Field	Value
email	The customer's email address, or several joined by commas if the quiz collects more than one.
name	The customer's full name.
phone	The customer's phone number.
legal	Any legal or consent text the customer accepted.
quiz_id	The quiz Hash ID, for example LVPS1n.
quiz_name	The name of the quiz.
response_id	Unique hash ID of this response.
permalink	URL of the customer's results page.
permalink_hash	The unique hash part of that URL.
created_at	ISO8601 timestamp of the response.
result_page_name	Name of the results page, for quizzes with multiple results.
[SLIDE_TITLE]	One property per question, keyed by the slide title. For example What is your skin type?: Oily.
[TAG_NAME]	One property per tag assigned, with a value of true. For example Skin Type: Oily: true.
tags	Comma-separated list of all tags assigned.
products	Comma-separated list of all recommended product titles.
product_[INDEX]_[FIELD]	The recommended products, one property per field.
slot_[SLOT_NAME]_product_[INDEX]_[FIELD]	The same products grouped by slot, when your results page uses them.

Product [FIELD] values

name, url, price, image_url and sku. The slot-based properties carry name, url, price and image_url.

Renaming a question breaks your Zap

Answer keys are built from the slide titles. Editing a question title in the Quiz Builder changes the key sent to Zapier, so you have to re-map that field in your Zap.

During setup you can check what Zapier receives:

• The customer's email address.
• Recommended products.
• Responses to quiz questions.

After configuring the triggers, you can test the connection in Zapier's Test trigger section to ensure the correct data is being captured.

What the Payload Contains

The legacy payload is flat, and property names are not prefixed with the quiz ID. That makes it easy to reuse a Zap across quizzes that share the same structure.

Field	Value
email	The customer's email address, or several joined by commas if the quiz collects more than one.
name	The customer's full name.
phone	The customer's phone number.
legal	Any legal or consent text the customer accepted.
quiz_id	The quiz Hash ID, for example LVPS1n.
quiz_name	The name of the quiz.
response_id	Unique hash ID of this response.
permalink	URL of the customer's results page.
permalink_hash	The unique hash part of that URL.
created_at	ISO8601 timestamp of the response.
result_page_name	Name of the results page, for quizzes with multiple results.
[SLIDE_TITLE]	One property per question, keyed by the slide title. For example What is your skin type?: Oily.
[TAG_NAME]	One property per tag assigned, with a value of true. For example Skin Type: Oily: true.
tags	Comma-separated list of all tags assigned.
products	Comma-separated list of all recommended product titles.
product_[INDEX]_[FIELD]	The recommended products, one property per field.
slot_[SLOT_NAME]_product_[INDEX]_[FIELD]	The same products grouped by slot, when your results page uses them.

Product [FIELD] values

name, url, price, image_url and sku. The slot-based properties carry name, url, price and image_url.

Renaming a question breaks your Zap

Answer keys are built from the slide titles. Editing a question title in the Quiz Builder changes the key sent to Zapier, so you have to re-map that field in your Zap.

During setup you can check what Zapier receives:

• The customer's email address.
• Recommended products.
• Responses to quiz questions.

After configuring the triggers, you can test the connection in Zapier's Test trigger section to ensure the correct data is being captured.

What the Payload Contains

The legacy payload is flat, and property names are not prefixed with the quiz ID. That makes it easy to reuse a Zap across quizzes that share the same structure.

Field	Value
email	The customer's email address, or several joined by commas if the quiz collects more than one.
name	The customer's full name.
phone	The customer's phone number.
legal	Any legal or consent text the customer accepted.
quiz_id	The quiz Hash ID, for example LVPS1n.
quiz_name	The name of the quiz.
response_id	Unique hash ID of this response.
permalink	URL of the customer's results page.
permalink_hash	The unique hash part of that URL.
created_at	ISO8601 timestamp of the response.
result_page_name	Name of the results page, for quizzes with multiple results.
[SLIDE_TITLE]	One property per question, keyed by the slide title. For example What is your skin type?: Oily.
[TAG_NAME]	One property per tag assigned, with a value of true. For example Skin Type: Oily: true.
tags	Comma-separated list of all tags assigned.
products	Comma-separated list of all recommended product titles.
product_[INDEX]_[FIELD]	The recommended products, one property per field.
slot_[SLOT_NAME]_product_[INDEX]_[FIELD]	The same products grouped by slot, when your results page uses them.

Product [FIELD] values

name, url, price, image_url and sku. The slot-based properties carry name, url, price and image_url.

Renaming a question breaks your Zap

Answer keys are built from the slide titles. Editing a question title in the Quiz Builder changes the key sent to Zapier, so you have to re-map that field in your Zap.

Legacy vs Built for Shopify: payload format

Feature	Legacy	Built for Shopify
Data format	Flattened key-value pairs	Nested, structured JSON
Keys	Slide titles, for example What is your skin type?	Internal references, for example qbc-123
Stability	Renaming a question breaks the Zap mapping	Renaming a question is safe
Product data	Flattened numbered fields like product_[INDEX]_name	Full item objects inside recommendationsBySlot

Sending follow-up emails directly from Zapier

ShopifyShopify (Legacy)WooCommerceMagentoBigCommerceStandalone

With the quiz connected, you can build an email flow in Zapier. It sends a follow-up email as soon as the customer finishes the quiz.

Tip

Check this Zapier article for more information.

You can build an email flow in Zapier. It sends a follow-up email as soon as the customer finishes the quiz.

Tip

Check this Zapier article for more information.

You can build an email flow in Zapier. It sends a follow-up email as soon as the customer finishes the quiz.

Tip

Check this Zapier article for more information.

You can build an email flow in Zapier. It sends a follow-up email as soon as the customer finishes the quiz.

![how to zapier example flow](/images/how_to_zapier_example_flow.png)

Tip

Check this Zapier article for more information.

You can build an email flow in Zapier. It sends a follow-up email as soon as the customer finishes the quiz.

Tip

Check this Zapier article for more information.

You can build an email flow in Zapier. It sends a follow-up email as soon as the customer finishes the quiz.

Tip

Check this Zapier article for more information.

---

This article explains how to send quiz leads to Zapier from the RevenueHunt app.