Quiz Playbooks for Beauty Brands¶
Beauty is the home turf of the product recommendation quiz. Shoppers can't self-diagnose their skin type, hair concern, or undertone from a product grid, so they stall, and a quiz turns that hesitation into a guided consultation that routes each shopper to the products that fit them.
Because the best questions and recommendations differ across beauty, we've split this into three data-backed playbooks, each built from real RevenueHunt quizzes in that category. Pick yours below.
Choose your category¶
280 quizzes. The benchmark build is 6 questions and a routine of ~5 products. Median conversion 8%, top 10% reach 28%, median order $84.
143 quizzes. The benchmark build is 7 questions and a routine of ~5 products. Median completion is 97%, the highest in beauty, so the lever is conversion and follow-up.
💄 Cosmetics & makeup quiz playbook
121 quizzes. The benchmark build is just 5 questions built on picture choices (undertone, shade, eye colour) and a coordinated set of ~4 products. Completion is the soft spot, picture questions fix it.
What every beauty quiz gets right¶
Wherever you sell, the same fundamentals show up across all 540+ beauty quizzes:
- Recommend a set, not a single product. Around 80% of beauty quizzes recommend a routine or coordinated look, it's the biggest lever on order value.
- Keep it short. 5–7 questions, each one mapped to a product, a segment, or a message (the data-worth-collecting rule).
- Design for mobile. Between 80% and 88% of beauty quiz traffic is on a phone, so lean on picture questions and big tap targets.
- Capture the email and follow up. Beauty is consumable and routine-driven, so much of the revenue lands in reorder reminders and routine education, connect Klaviyo and build the post-quiz email flows that drive those reorders.
For the universal build steps, see how to build a successful quiz and the setup checklist. To raise order value, see bundles, kits & routines.
Frequently asked questions¶
Which beauty playbook should I read?¶
The one that matches your catalog: skincare for cleansers, serums, and moisturizers; haircare for shampoo, conditioner, and treatments; cosmetics & makeup for matching a foundation, lipstick, or shade. Each has its own benchmark build and numbers.
What do all beauty quizzes have in common?¶
They recommend a routine or set (~80% do), keep to 5–7 mapped questions, design for a mostly-mobile audience, and capture the email for reorder follow-up.
Where do the numbers come from?¶
From RevenueHunt platform data: 540+ beauty quizzes (Built for Shopify) over the last 180 days, deduplicated to one per store. Each category page carries its own percentiles.
Where to go next: open the playbook for your category, skincare, haircare, or cosmetics & makeup, or learn the universal bundles & routines logic.