Recommend Bundles, Kits & Routines to Raise AOV¶
If your quiz recommends one product, your average order value is capped at one product. The stores that get the most from a quiz recommend a set: a routine, a kit, a bundle, or a subscription. Measured within the same store, quiz orders run 11-15% larger than non-quiz orders (about +14% on average), and that lift shows up in roughly 7 in 10 stores, strongest exactly where the quiz can build a set (State of Product Recommendation Quizzes report).
The quiz is the perfect place to do this. You've just learned exactly what the shopper needs, and they trust the recommendation because it's built on their own answers, so a set reads as solving the whole problem rather than upselling.
Four ways to sell a set¶
"Bundle" gets used loosely. There are really four ways to turn one recommendation into a larger basket, and the right one depends on your catalog:
| The set | What it is | Best for | How in the app |
|---|---|---|---|
| Routine | A sequence used together (step 1, 2, 3) | Skincare, haircare, supplements | One slot per step, each ranked by fit |
| Kit or bundle | A fixed set sold as one item at one price | Starter kits, gift sets, "the essentials" | Recommend the bundle product or a collection |
| Build-your-own | The shopper assembles a set from matched options | Variety packs, mix-and-match, coffee | Multiple slots with alternatives ranked by votes |
| Subscription | A recurring order of the recommended set | Consumables, refills | Recharge or WooCommerce Subscriptions |
Cross-sell and upsell both raise AOV
Cross-sell adds complementary items (the rest of the routine); upsell moves the shopper to a bigger or better version (the larger size, the pro tier). The quiz powers both, because it already knows what the shopper needs and how committed they are.
Recommend a routine with multiple slots¶
A results page can show several recommendations at once, each in its own slot. For a skincare brand that means cleanser + serum + moisturizer; for coffee it means grinder + beans + filters. Build the set so it sells itself:
- Use one slot per step of the routine. See Recommend a skincare routine with slots and the broader Set up recommendations guide.
- Rank each slot by fit. The app ranks products in each slot by votes, so every slot shows the best match for this shopper, not a generic pick.
- Give every item a reason. A one-line "why this is in your set," tied to an answer, turns a product grid into a recommendation the shopper believes.
- Make it one action. A single "add the whole set to cart" (or a pre-loaded cart they can edit) converts far better than asking the shopper to add each item one at a time.
This reframes the purchase from "a product" to "a complete solution," which naturally raises the order value.
What a set looks like in your category¶
The mechanics are the same across catalogs; only the set changes:
| Category | The set you recommend |
|---|---|
| Skincare | Cleanser + serum + moisturizer (the routine) |
| Supplements | A daily stack matched to their goal |
| Food & drink | A sampler or curated box built from their tastes |
| Fashion | Complete-the-look: the piece plus what pairs with it |
| Coffee | Grinder + beans + filters, or a roast variety pack |
| Pet | Food + treats + the supplement for their pet's needs |
Route first, then recommend (funnel quizzes)¶
When your catalog is broad, split shoppers before you recommend. A funnel quiz routes a shopper into the right sub-catalog (skincare vs. makeup vs. supplements) and then recommends the right set within it. Cleaner routing means more confident, larger baskets.
Turn one purchase into recurring revenue¶
For consumables, recommend a subscription instead of a one-time buy. The app supports Recharge (Shopify) and WooCommerce Subscriptions, so the results page can offer the subscription option right where the shopper is most convinced. Recurring orders lift lifetime value far beyond the first sale.
If subscriptions are your whole model, this is your home base: lead the quiz toward the recurring option, and re-quiz subscribers periodically to refresh their recommendation as their needs change, which keeps the subscription relevant and reduces churn.
Price the set so the basket grows¶
Building the set is half the job; how you present and price it decides whether shoppers take the whole thing:
- Bundle complements, not alternatives. Recommend items that work together (the full routine), not three versions of the same product the shopper must choose between.
- Discount the full set, not the single item. "Complete your routine and save 10%" tips a single-item shopper into the bundle. A small discount on the set is more effective than the same discount on one product.
- Offer good, better, best. A three-tier set (essentials / complete / pro) anchors shoppers on the middle option and lets bigger spenders self-select up, without pushing anyone.
- Lead with the full set, let them remove. A pre-loaded set that the shopper trims converts higher than an empty cart they have to fill. Defaults move baskets.
- Don't overload the page. A focused set of genuinely relevant items outsells a wall of options. Choice paralysis kills the cart just like it kills the catalog.
Measure the lift¶
Compare the average order value of quiz-attributed orders against your store baseline in the quiz metrics panel. Expect roughly +11-15% (more in beauty). If you're not seeing a lift, the results page is almost certainly recommending a single item, or padding the set with loosely related products that shoppers strip out before checkout.
Do / Don't¶
- Do recommend a complete solution and rank each slot by fit.
- Do make adding the set a single action, and give each item a reason tied to an answer.
- Do offer a subscription for anything consumable.
- Do discount the full set rather than the single item to tip shoppers into the bundle.
- Don't pad the results with loosely related products to inflate the basket. Relevance is what converts.
- Don't make shoppers add each item one at a time. Pre-load the set and let them trim it.
Frequently asked questions¶
How much can recommending a set lift AOV?¶
Within the same store, quiz orders run about 11-15% larger than non-quiz orders, more in categories like beauty, and the lift is strongest exactly where the quiz can build a set or routine.
How do I recommend a routine instead of one product?¶
Use one slot per step of the routine. Each slot is ranked by the shopper's answers, so the whole set is personalized rather than a generic pick, and a single "add the set to cart" action moves it all at once.
What's the difference between a bundle, a kit, and a routine?¶
A routine is a sequence used together (and often sold as separate items in slots); a kit or bundle is a fixed set sold as one product at one price; build-your-own lets the shopper assemble a set from matched options. All four raise AOV; pick the one that fits your catalog.
Should I discount the bundle?¶
A small discount on the full set can tip a single-item shopper into buying the whole routine. Discount the set, not the single item, and bundle complements that work together rather than alternatives the shopper must choose between.
Where to go next: wrap the bundle in a sales funnel that converts on autopilot →