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Recommend Bundles, Kits & Routines to Raise AOV

If your quiz recommends one product, your average order value is capped at one product. The stores that get the most from a quiz recommend a set: a routine, a kit, a bundle, or a subscription. Measured within the same store, quiz orders run 11-15% larger than non-quiz orders (about +14% on average), and that lift shows up in roughly 7 in 10 stores, strongest exactly where the quiz can build a set (State of Product Recommendation Quizzes report).

The quiz is the perfect place to do this, because you've just learned exactly what the shopper needs.

Recommend a routine with multiple slots

A results page can show several recommendations at once, each in its own slot. For a skincare brand that means cleanser + serum + moisturizer; for coffee it means grinder + beans + filters.

This reframes the purchase from "a product" to "a complete solution," which naturally raises the order value.

Route first, then recommend (funnel quizzes)

When your catalog is broad, split shoppers before you recommend. A funnel quiz routes a shopper into the right sub-catalog (skincare vs. makeup vs. supplements) and then recommends the right set within it. Cleaner routing means more confident, larger baskets.

Turn one purchase into recurring revenue

For consumables, recommend a subscription instead of a one-time buy. The app supports Recharge (Shopify) and WooCommerce Subscriptions, so the results page can offer the subscription option right where the shopper is most convinced. Recurring orders lift lifetime value far beyond the first sale.

If subscriptions are your whole model, this is your home base: lead the quiz toward the recurring option, and re-quiz subscribers periodically to refresh their recommendation as their needs change, which keeps the subscription relevant and reduces churn.

Nudge the bigger basket

  • Bundle complements, not alternatives. Recommend items that work together (the full routine), not three versions of the same product the shopper must choose between.
  • Add an incentive at the result. A small discount on the full set can tip a single-item shopper into buying the bundle.
  • Don't overload the page. A focused set of genuinely relevant items outsells a wall of options. Choice paralysis kills the cart just like it kills the catalog.

Do / Don't

  • Do recommend a complete solution and rank each slot by fit.
  • Do offer a subscription for anything consumable.
  • Don't pad the results with loosely related products to inflate the basket. Relevance is what converts.

Where to go next: wrap the bundle in a sales funnel that converts on autopilot →