How to Track Your Ad to Purchase Funnel

You are paying for clicks and you want two answers: which ads produce orders, and where customers drop off. The path has four steps, and no single tool covers all four.

Part of the funnel	What measures it	Setup
Ad click to landing page	UTM parameters plus your store analytics	10 minutes, no code
Landing page to quiz start to results page	GA4 quiz events	One click, then a funnel exploration
Quiz to order	The app's Analytics panel	Already running
Ad campaign to an individual lead	Custom JS that captures UTMs into the response	Advanced, optional

The last row is the one most stores skip, and the first three are enough for almost everyone. Follow the steps in order and stop when you have what you need.

Before you start:

• Publish the quiz on its own page. One quiz per page keeps the funnel readable and is also how GA4 tracking works best.
• Install GA4 on your store. On Shopify, the Google & YouTube sales channel does this and sends the purchase event from checkout. You need that event for the last step of the funnel.

Step 1: tag your ads with UTM parameters

UTM parameters are labels you add to the end of a link. Your analytics reads them and tells you which ad the customer came from.

Parameter	What to put in it	Example
utm_source	The platform	facebook, google, tiktok
utm_medium	The type of traffic	cpc, paid_social
utm_campaign	The campaign name	hair_quiz_q3
utm_content	The specific creative	video_before_after
utm_term	The keyword, search ads only	hair+loss+treatment

1. Open Google's Campaign URL Builder.
2. Set the website URL to your quiz landing page.
3. Fill in utm_source, utm_medium, utm_campaign and utm_content.
4. Copy the generated URL and paste it into the ad.
5. Repeat for every creative, changing only utm_content.

One campaign per name, one creative per content

If every ad in a campaign shares the same utm_content, the reports collapse into a single row. You then cannot tell your creatives apart. Decide the naming scheme once, write it down, and use it everywhere. Lowercase, no spaces.

Do not tag your own internal links

UTM parameters are for traffic arriving from outside your site. Adding them to a link between two of your own pages restarts the session attribution. It then looks like the customer arrived from an ad twice.

Redirects keep the parameters

This applies to the 💎 Built for Shopify version. If the quiz ends by redirecting to another page, the utm_ parameters on the quiz page are carried through to the destination URL. Attribution survives the redirect, and parameters you set on the destination are never overwritten.

Step 2: read ad to purchase in your store analytics

This is the outer measurement: what you spend against what you earn. It works as soon as the ads are tagged, with nothing else to configure.

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1. In your Shopify admin, go to Analytics → Reports. Both reports live under the Marketing category.
2. Open Performance by UTM campaign to see sessions, orders and sales for each tagged campaign.
3. Open Performance by marketing channel to see how paid ads compare with your other channels.
4. Compare the campaign sales against your ad spend for the same period.

1. In your Shopify admin, go to Analytics → Reports.
2. Open Performance by UTM campaign to see sessions, orders and sales for each tagged campaign.
3. Open Performance by marketing channel to see how paid ads compare with your other channels.
4. Compare the campaign sales against your ad spend for the same period.

1. In GA4, go to Reports → Acquisition → Traffic acquisition.
2. Change the primary dimension to Session campaign.
3. Add Total revenue and Conversions as columns.
4. Compare the campaign revenue against your ad spend for the same period.

1. In GA4, go to Reports → Acquisition → Traffic acquisition.
2. Change the primary dimension to Session campaign.
3. Add Total revenue and Conversions as columns.
4. Compare the campaign revenue against your ad spend for the same period.

1. In GA4, go to Reports → Acquisition → Traffic acquisition.
2. Change the primary dimension to Session campaign.
3. Add Total revenue and Conversions as columns.
4. Compare the campaign revenue against your ad spend for the same period.

1. In GA4, go to Reports → Acquisition → Traffic acquisition.
2. Change the primary dimension to Session campaign.
3. Add Total revenue and Conversions as columns.
4. Compare the campaign revenue against your ad spend for the same period.

At this point you know which ads make money. What you do not know is where the weaker ads lose customers. That is Step 3.

Step 3: connect the quiz to Google Analytics

This makes the middle of the funnel visible: how many people who land actually start the quiz, and how many reach the results page.

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The quiz sends its own GA4 events, so no code is needed.

1. Open your quiz and go to the Integrations tab.
2. Click Activate in the Google Analytics section.
3. Click Save.
4. Take the quiz once, then check Reports → Realtime in GA4 to confirm the events arrive.

The events you get, without writing any code:

Step in the funnel	Event name
Quiz started	quiz_started_{quiz_name}
Question viewed	question_viewed_{question_title}
Choice picked	block_answered_{choice_text}
Email submitted	email_lead_{quiz_name} and generate_lead
Results page reached	results_page_viewed_{results_page_title}
Product clicked	product_clicked_{product_name}
Product added to cart	product_added_to_cart_{product_name}
Checkout started	proceed_to_checkout_{quiz_name}

The event name includes the quiz name

Events arrive as quiz_started_my_quiz, not as a plain quiz_started. Search by the prefix under Reports → Engagement → Events. This is deliberate: it lets you read per-quiz numbers straight from the Event name report without registering custom dimensions.

Video walkthrough

Check out How to Track Quiz Performance with Google Analytics for a video and step by step instructions on connecting your quiz to GA4.

The quiz does not send GA4 events on its own here. You add them with the callback functions, and you choose the event names.

1. Make sure GA4 (gtag.js) is installed on your site and loads before RevenueHunt's embed.js.

2. Add the following script to the page where the quiz is embedded.

   <script>
   var prqStarted = false;
   
   // Fires each time a customer answers a question
   function prqSlideCallback(event) {
       if (!prqStarted) {
           prqStarted = true;
           gtag('event', 'quiz_started', { event_category: 'quiz' });
       }
   }
   
   // Fires once, when the customer reaches the results page
   function prqQuizCallback(quizResponse) {
       gtag('event', 'results_page_viewed', {
           event_category: 'quiz',
           quiz_name: quizResponse.quiz.attributes.name
       });
   }
   </script>
   

3. Take the quiz once, then check Reports → Realtime in GA4 to confirm the events arrive.

The two events this gives you are the two middle steps of the funnel in Step 4. Keep the names exactly as written, or change them in both places.

Step in the funnel	Event name	Where it comes from
Quiz started	quiz_started	prqSlideCallback, first answer only
Results page reached	results_page_viewed	prqQuizCallback

Full callback reference, including per-answer tracking and the rest of the prq object: How to Track Quiz Performance with Google Analytics and How to Use the Callback Function.

The quiz does not send GA4 events on its own here. You add them with the callback functions, and you choose the event names.

1. Make sure GA4 (gtag.js) is installed on your site and loads before RevenueHunt's embed.js.

2. Add the following script to the page where the quiz is embedded.

   <script>
   var prqStarted = false;
   
   // Fires each time a customer answers a question
   function prqSlideCallback(event) {
       if (!prqStarted) {
           prqStarted = true;
           gtag('event', 'quiz_started', { event_category: 'quiz' });
       }
   }
   
   // Fires once, when the customer reaches the results page
   function prqQuizCallback(quizResponse) {
       gtag('event', 'results_page_viewed', {
           event_category: 'quiz',
           quiz_name: quizResponse.quiz.attributes.name
       });
   }
   </script>
   

3. Take the quiz once, then check Reports → Realtime in GA4 to confirm the events arrive.

The two events this gives you are the two middle steps of the funnel in Step 4. Keep the names exactly as written, or change them in both places.

Step in the funnel	Event name	Where it comes from
Quiz started	quiz_started	prqSlideCallback, first answer only
Results page reached	results_page_viewed	prqQuizCallback

Full callback reference, including per-answer tracking and the rest of the prq object: How to Track Quiz Performance with Google Analytics and How to Use the Callback Function.

The quiz does not send GA4 events on its own here. You add them with the callback functions, and you choose the event names.

1. Make sure GA4 (gtag.js) is installed on your site and loads before RevenueHunt's embed.js.

2. Add the following script to the page where the quiz is embedded.

   <script>
   var prqStarted = false;
   
   // Fires each time a customer answers a question
   function prqSlideCallback(event) {
       if (!prqStarted) {
           prqStarted = true;
           gtag('event', 'quiz_started', { event_category: 'quiz' });
       }
   }
   
   // Fires once, when the customer reaches the results page
   function prqQuizCallback(quizResponse) {
       gtag('event', 'results_page_viewed', {
           event_category: 'quiz',
           quiz_name: quizResponse.quiz.attributes.name
       });
   }
   </script>
   

3. Take the quiz once, then check Reports → Realtime in GA4 to confirm the events arrive.

The two events this gives you are the two middle steps of the funnel in Step 4. Keep the names exactly as written, or change them in both places.

Step in the funnel	Event name	Where it comes from
Quiz started	quiz_started	prqSlideCallback, first answer only
Results page reached	results_page_viewed	prqQuizCallback

Full callback reference, including per-answer tracking and the rest of the prq object: How to Track Quiz Performance with Google Analytics and How to Use the Callback Function.

The quiz does not send GA4 events on its own here. You add them with the callback functions, and you choose the event names.

1. Make sure GA4 (gtag.js) is installed on your site and loads before RevenueHunt's embed.js.

2. Add the following script to the page where the quiz is embedded.

   <script>
   var prqStarted = false;
   
   // Fires each time a customer answers a question
   function prqSlideCallback(event) {
       if (!prqStarted) {
           prqStarted = true;
           gtag('event', 'quiz_started', { event_category: 'quiz' });
       }
   }
   
   // Fires once, when the customer reaches the results page
   function prqQuizCallback(quizResponse) {
       gtag('event', 'results_page_viewed', {
           event_category: 'quiz',
           quiz_name: quizResponse.quiz.attributes.name
       });
   }
   </script>
   

3. Take the quiz once, then check Reports → Realtime in GA4 to confirm the events arrive.

The two events this gives you are the two middle steps of the funnel in Step 4. Keep the names exactly as written, or change them in both places.

Step in the funnel	Event name	Where it comes from
Quiz started	quiz_started	prqSlideCallback, first answer only
Results page reached	results_page_viewed	prqQuizCallback

Full callback reference, including per-answer tracking and the rest of the prq object: How to Track Quiz Performance with Google Analytics and How to Use the Callback Function.

The quiz does not send GA4 events on its own here. You add them with the callback functions, and you choose the event names.

1. Make sure GA4 (gtag.js) is installed on your site and loads before RevenueHunt's embed.js.

2. Add the following script to the page where the quiz is embedded.

   <script>
   var prqStarted = false;
   
   // Fires each time a customer answers a question
   function prqSlideCallback(event) {
       if (!prqStarted) {
           prqStarted = true;
           gtag('event', 'quiz_started', { event_category: 'quiz' });
       }
   }
   
   // Fires once, when the customer reaches the results page
   function prqQuizCallback(quizResponse) {
       gtag('event', 'results_page_viewed', {
           event_category: 'quiz',
           quiz_name: quizResponse.quiz.attributes.name
       });
   }
   </script>
   

3. Take the quiz once, then check Reports → Realtime in GA4 to confirm the events arrive.

The two events this gives you are the two middle steps of the funnel in Step 4. Keep the names exactly as written, or change them in both places.

Step in the funnel	Event name	Where it comes from
Quiz started	quiz_started	prqSlideCallback, first answer only
Results page reached	results_page_viewed	prqQuizCallback

Full callback reference, including per-answer tracking and the rest of the prq object: How to Track Quiz Performance with Google Analytics and How to Use the Callback Function.

Step 4: build the funnel in GA4

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Create the exploration

1. In GA4, click Explore in the left sidebar, then pick the Funnel exploration template. It opens with four placeholder steps already in it, which you are going to replace.
2. The screen has three panels: Variables on the left, Tab Settings in the middle, and the funnel chart on the right. Set your date range at the top of Variables.

Make the campaign dimension available

1. In Variables, click the + next to Dimensions.
2. Search for Session campaign, tick it, then click Import.

Do this before you touch the Breakdown field. A dimension you have not imported does not show up there, and that is the usual reason people cannot find it.

Define the four steps

In Tab Settings, hover over Steps and click the pencil icon. The step editor opens.

Each step has two separate parts. The name is only a label for you to read, so it can be anything. The condition underneath is what GA4 actually matches on. Replace the four placeholder steps with these:

Step	Name it	Condition to set
1	Landed on the quiz page	Click Add new condition and choose the event page_view. Then add a second condition to the same step: the Page path dimension, operator contains, value /pages/your-quiz-page. Both must be true, so leave them joined by AND
2	Started the quiz	Add new condition, event quiz_started_{your_quiz_name}
3	Reached the results	Add new condition, event results_page_viewed_{your_results_page_title}
4	Purchased	Add new condition, event purchase

Click Apply in the top right of the editor once all four are set.

Split the funnel by ad

1. Drag Session campaign from Variables onto the Breakdown field in Tab Settings. The funnel now shows a row per campaign instead of one combined total.
2. Switch on Show elapsed time, also in Tab Settings. It adds the average time between steps, so you can see where customers stall and not only where they leave.

Create the exploration

1. In GA4, click Explore in the left sidebar, then pick the Funnel exploration template. It opens with four placeholder steps already in it, which you are going to replace.
2. The screen has three panels: Variables on the left, Tab Settings in the middle, and the funnel chart on the right. Set your date range at the top of Variables.

Make the campaign dimension available

1. In Variables, click the + next to Dimensions.
2. Search for Session campaign, tick it, then click Import.

Do this before you touch the Breakdown field. A dimension you have not imported does not show up there, and that is the usual reason people cannot find it.

Define the four steps

In Tab Settings, hover over Steps and click the pencil icon. The step editor opens.

Each step has two separate parts. The name is only a label for you to read, so it can be anything. The condition underneath is what GA4 actually matches on. Replace the four placeholder steps with these:

Step	Name it	Condition to set
1	Landed on the quiz page	Click Add new condition and choose the event page_view. Then add a second condition to the same step: the Page path dimension, operator contains, value /pages/your-quiz-page. Both must be true, so leave them joined by AND
2	Started the quiz	Add new condition, event quiz_started
3	Reached the results	Add new condition, event results_page_viewed
4	Purchased	Add new condition, event purchase

Click Apply in the top right of the editor once all four are set.

Split the funnel by ad

1. Drag Session campaign from Variables onto the Breakdown field in Tab Settings. The funnel now shows a row per campaign instead of one combined total.
2. Switch on Show elapsed time, also in Tab Settings. It adds the average time between steps, so you can see where customers stall and not only where they leave.

Create the exploration

1. In GA4, click Explore in the left sidebar, then pick the Funnel exploration template. It opens with four placeholder steps already in it, which you are going to replace.
2. The screen has three panels: Variables on the left, Tab Settings in the middle, and the funnel chart on the right. Set your date range at the top of Variables.

Make the campaign dimension available

1. In Variables, click the + next to Dimensions.
2. Search for Session campaign, tick it, then click Import.

Do this before you touch the Breakdown field. A dimension you have not imported does not show up there, and that is the usual reason people cannot find it.

Define the four steps

In Tab Settings, hover over Steps and click the pencil icon. The step editor opens.

Each step has two separate parts. The name is only a label for you to read, so it can be anything. The condition underneath is what GA4 actually matches on. Replace the four placeholder steps with these:

Step	Name it	Condition to set
1	Landed on the quiz page	Click Add new condition and choose the event page_view. Then add a second condition to the same step: the Page path dimension, operator contains, value /pages/your-quiz-page. Both must be true, so leave them joined by AND
2	Started the quiz	Add new condition, event quiz_started
3	Reached the results	Add new condition, event results_page_viewed
4	Purchased	Add new condition, event purchase

Click Apply in the top right of the editor once all four are set.

Split the funnel by ad

1. Drag Session campaign from Variables onto the Breakdown field in Tab Settings. The funnel now shows a row per campaign instead of one combined total.
2. Switch on Show elapsed time, also in Tab Settings. It adds the average time between steps, so you can see where customers stall and not only where they leave.

Create the exploration

1. In GA4, click Explore in the left sidebar, then pick the Funnel exploration template. It opens with four placeholder steps already in it, which you are going to replace.
2. The screen has three panels: Variables on the left, Tab Settings in the middle, and the funnel chart on the right. Set your date range at the top of Variables.

Make the campaign dimension available

1. In Variables, click the + next to Dimensions.
2. Search for Session campaign, tick it, then click Import.

Do this before you touch the Breakdown field. A dimension you have not imported does not show up there, and that is the usual reason people cannot find it.

Define the four steps

In Tab Settings, hover over Steps and click the pencil icon. The step editor opens.

Each step has two separate parts. The name is only a label for you to read, so it can be anything. The condition underneath is what GA4 actually matches on. Replace the four placeholder steps with these:

Step	Name it	Condition to set
1	Landed on the quiz page	Click Add new condition and choose the event page_view. Then add a second condition to the same step: the Page path dimension, operator contains, value /pages/your-quiz-page. Both must be true, so leave them joined by AND
2	Started the quiz	Add new condition, event quiz_started
3	Reached the results	Add new condition, event results_page_viewed
4	Purchased	Add new condition, event purchase

Click Apply in the top right of the editor once all four are set.

Split the funnel by ad

1. Drag Session campaign from Variables onto the Breakdown field in Tab Settings. The funnel now shows a row per campaign instead of one combined total.
2. Switch on Show elapsed time, also in Tab Settings. It adds the average time between steps, so you can see where customers stall and not only where they leave.

Create the exploration

1. In GA4, click Explore in the left sidebar, then pick the Funnel exploration template. It opens with four placeholder steps already in it, which you are going to replace.
2. The screen has three panels: Variables on the left, Tab Settings in the middle, and the funnel chart on the right. Set your date range at the top of Variables.

Make the campaign dimension available

1. In Variables, click the + next to Dimensions.
2. Search for Session campaign, tick it, then click Import.

Do this before you touch the Breakdown field. A dimension you have not imported does not show up there, and that is the usual reason people cannot find it.

Define the four steps

In Tab Settings, hover over Steps and click the pencil icon. The step editor opens.

Each step has two separate parts. The name is only a label for you to read, so it can be anything. The condition underneath is what GA4 actually matches on. Replace the four placeholder steps with these:

Step	Name it	Condition to set
1	Landed on the quiz page	Click Add new condition and choose the event page_view. Then add a second condition to the same step: the Page path dimension, operator contains, value /pages/your-quiz-page. Both must be true, so leave them joined by AND
2	Started the quiz	Add new condition, event quiz_started
3	Reached the results	Add new condition, event results_page_viewed
4	Purchased	Add new condition, event purchase

Click Apply in the top right of the editor once all four are set.

Split the funnel by ad

1. Drag Session campaign from Variables onto the Breakdown field in Tab Settings. The funnel now shows a row per campaign instead of one combined total.
2. Switch on Show elapsed time, also in Tab Settings. It adds the average time between steps, so you can see where customers stall and not only where they leave.

Create the exploration

1. In GA4, click Explore in the left sidebar, then pick the Funnel exploration template. It opens with four placeholder steps already in it, which you are going to replace.
2. The screen has three panels: Variables on the left, Tab Settings in the middle, and the funnel chart on the right. Set your date range at the top of Variables.

Make the campaign dimension available

1. In Variables, click the + next to Dimensions.
2. Search for Session campaign, tick it, then click Import.

Do this before you touch the Breakdown field. A dimension you have not imported does not show up there, and that is the usual reason people cannot find it.

Define the four steps

In Tab Settings, hover over Steps and click the pencil icon. The step editor opens.

Each step has two separate parts. The name is only a label for you to read, so it can be anything. The condition underneath is what GA4 actually matches on. Replace the four placeholder steps with these:

Step	Name it	Condition to set
1	Landed on the quiz page	Click Add new condition and choose the event page_view. Then add a second condition to the same step: the Page path dimension, operator contains, value /pages/your-quiz-page. Both must be true, so leave them joined by AND
2	Started the quiz	Add new condition, event quiz_started
3	Reached the results	Add new condition, event results_page_viewed
4	Purchased	Add new condition, event purchase

Click Apply in the top right of the editor once all four are set.

Split the funnel by ad

1. Drag Session campaign from Variables onto the Breakdown field in Tab Settings. The funnel now shows a row per campaign instead of one combined total.
2. Switch on Show elapsed time, also in Tab Settings. It adds the average time between steps, so you can see where customers stall and not only where they leave.

The drop between each pair of steps is the number you act on. The purchase event comes from your store's own GA4 setup, not from the quiz, so if step 4 is empty check that first.

GA4 event tracking reliability

Since Google moved from Universal Analytics to GA4, event tracking reliability has dropped. The implementation can be correct and the events can fire as expected, and GA4 can still fail to read, process, or report them accurately. If that happens, contact Google Support: the issue is on their end.

Step 5: attach the campaign to each individual response (optional)

Steps 1 to 4 give you totals per campaign. This step puts the campaign on each individual quiz response, so you can tell which ad produced a specific lead.

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1. Open the first question of your quiz and expand its Custom JS section.

2. Paste the following. No <script> tags.

   const p = new URLSearchParams(window.location.search);
   actions.setAnswers({
     'hidden-utm-source': p.get('utm_source') || '',
     'hidden-utm-campaign': p.get('utm_campaign') || '',
     'hidden-utm-content': p.get('utm_content') || '',
     'hidden-full-url': window.location.href
   });
   

Guides: How to Add JavaScript and How to Send Leads to Webhooks.

Pass the campaign in on the URL and store it in a hidden question. The actions API is not available here, so you use window.prq_vars instead.

1. Add three Short Text questions to your quiz to hold the source, campaign and content. See Question Types.
2. Copy each question ID from question settings.

3. On the landing page, before RevenueHunt's embed.js loads, add the following script. Replace qIdSource, qIdCampaign and qIdContent with your own question IDs.

   <script>
   var p = new URLSearchParams(window.location.search);
   window.prq_vars = {};
   window.prq_vars.qIdSource   = p.get('utm_source') || '';
   window.prq_vars.qIdCampaign = p.get('utm_campaign') || '';
   window.prq_vars.qIdContent  = p.get('utm_content') || '';
   </script>
   

A question is skipped automatically once a parameter has been passed for it. Always assign the empty string as a fallback, as above, or visitors arriving without UTM parameters will be shown the hidden questions.

Guides: How to Pass Parameters to Pre-fill Quiz Responses and How to Send Leads to Webhooks.

Pass the campaign in on the URL and store it in a hidden question. The actions API is not available here, so you use window.prq_vars instead.

1. Add three Short Text questions to your quiz to hold the source, campaign and content. See Question Types.
2. Copy each question ID from question settings.

3. On the landing page, before RevenueHunt's embed.js loads, add the following script. Replace qIdSource, qIdCampaign and qIdContent with your own question IDs.

   <script>
   var p = new URLSearchParams(window.location.search);
   window.prq_vars = {};
   window.prq_vars.qIdSource   = p.get('utm_source') || '';
   window.prq_vars.qIdCampaign = p.get('utm_campaign') || '';
   window.prq_vars.qIdContent  = p.get('utm_content') || '';
   </script>
   

A question is skipped automatically once a parameter has been passed for it. Always assign the empty string as a fallback, as above, or visitors arriving without UTM parameters will be shown the hidden questions.

Guides: How to Pass Parameters to Pre-fill Quiz Responses and How to Send Leads to Webhooks.

Pass the campaign in on the URL and store it in a hidden question. The actions API is not available here, so you use window.prq_vars instead.

1. Add three Short Text questions to your quiz to hold the source, campaign and content. See Question Types.
2. Copy each question ID from question settings.

3. On the landing page, before RevenueHunt's embed.js loads, add the following script. Replace qIdSource, qIdCampaign and qIdContent with your own question IDs.

   <script>
   var p = new URLSearchParams(window.location.search);
   window.prq_vars = {};
   window.prq_vars.qIdSource   = p.get('utm_source') || '';
   window.prq_vars.qIdCampaign = p.get('utm_campaign') || '';
   window.prq_vars.qIdContent  = p.get('utm_content') || '';
   </script>
   

A question is skipped automatically once a parameter has been passed for it. Always assign the empty string as a fallback, as above, or visitors arriving without UTM parameters will be shown the hidden questions.

Guides: How to Pass Parameters to Pre-fill Quiz Responses and How to Send Leads to Webhooks.

Pass the campaign in on the URL and store it in a hidden question. The actions API is not available here, so you use window.prq_vars instead.

1. Add three Short Text questions to your quiz to hold the source, campaign and content. See Question Types.
2. Copy each question ID from question settings.

3. On the landing page, before RevenueHunt's embed.js loads, add the following script. Replace qIdSource, qIdCampaign and qIdContent with your own question IDs.

   <script>
   var p = new URLSearchParams(window.location.search);
   window.prq_vars = {};
   window.prq_vars.qIdSource   = p.get('utm_source') || '';
   window.prq_vars.qIdCampaign = p.get('utm_campaign') || '';
   window.prq_vars.qIdContent  = p.get('utm_content') || '';
   </script>
   

A question is skipped automatically once a parameter has been passed for it. Always assign the empty string as a fallback, as above, or visitors arriving without UTM parameters will be shown the hidden questions.

Guides: How to Pass Parameters to Pre-fill Quiz Responses and How to Send Leads to Webhooks.

Pass the campaign in on the URL and store it in a hidden question. The actions API is not available here, so you use window.prq_vars instead.

1. Add three Short Text questions to your quiz to hold the source, campaign and content. See Question Types.
2. Copy each question ID from question settings.

3. On the landing page, before RevenueHunt's embed.js loads, add the following script. Replace qIdSource, qIdCampaign and qIdContent with your own question IDs.

   <script>
   var p = new URLSearchParams(window.location.search);
   window.prq_vars = {};
   window.prq_vars.qIdSource   = p.get('utm_source') || '';
   window.prq_vars.qIdCampaign = p.get('utm_campaign') || '';
   window.prq_vars.qIdContent  = p.get('utm_content') || '';
   </script>
   

A question is skipped automatically once a parameter has been passed for it. Always assign the empty string as a fallback, as above, or visitors arriving without UTM parameters will be shown the hidden questions.

Guides: How to Pass Parameters to Pre-fill Quiz Responses and How to Send Leads to Webhooks.

Whichever platform you are on, these values travel with the response and arrive in your webhook payload under answersByBlock. That is where you join campaign to lead in your own reporting.

Reading the funnel: what each drop means

Where the drop is	Likely cause	Where to look
Clicks, but few page_view	Slow page, or a redirect stripping the parameters	Check quiz loading speed
Page views, but few quiz_started	The quiz is too far down the page, or the call to action is weak	Get more quiz engagement
Quiz starts, but few results_page_viewed	Too many questions, or one question is causing the drop	The Drop-off panel in Metrics, and Reduce drop-off
Results reached, but few orders	The recommendations or the offer, not the funnel	Why your quiz is not converting

Related

• Track Quiz Revenue: the quiz to order half, native and already running.
• Integrate Meta Pixel: the same events sent to Meta, for optimising the ads themselves.
• Use Quiz Data to Lower Your Ad Costs: what to do with the data once you can read it.